About the role
About Us
We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.
The Role
We're looking for a Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for Nectar's platform. Reporting directly to the VP, GTM, you'll play a critical role in defining how we communicate our value to customers and how we win in the market.
This is a high-impact role where you'll help shape the product marketing function as we scale. You'll work closely with sales, product, and leadership to craft compelling narratives, launch new capabilities, and strengthen our competitive positioning.
What You'll Be Doing
- Develop and refine Nectar's positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands
- Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team
- Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns
- Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators
- Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates
- Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions
- Support company storytelling and fundraising efforts with compelling market narratives and positioning
What We're Looking For
- 4–7 years of product marketing experience, ideally in B2B SaaS
- Experience owning positioning and messaging for a product or product line
- Strong experience partnering with sales teams to build sales enablement programs
- Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
- Excellent writing, communication, and storytelling abilities
- Comfort operating in ambiguous environments and building new functions in a fast-moving startup
- Strong collaboration skills across product, sales, and leadership teams
Bonus Points
- Experience in martech, social media platforms, or commerce-related software
- Experience working at a company through a Series A or Series B growth phase
- Experience launching AI-powered products or technical platforms
- Background working closely with enterprise sales teams
What We Offer
- Competitive compensation and early equity
- Health, vision, and dental benefits + 401(k) match
- Hybrid work schedule (4 days in office) with 3 flex remote days per quarter (available after 3 months)
- Comprehensive stipends: $1,000/month housing stipend for living near the office, $50/month mobile stipend, $50/month internet stipend for remote employees, and commuter benefits (train stipend or Palo Alto parking permit reimbursement)
- Free lunch in the office