About the role
Take on work with visible impact
- Temporary (up to January 2028) full-time (35 hours per week) opportunity,
- Office location based in Harrington Street, The Rocks with flexible working supported
- Salary relative to experience, and ranges from $133,348 to $146,945 + super
Join our team and shape your world in a workplace that empowers you to do your best work and build a meaningful career. In this role, you will contribute to shaping lives and communities across NSW, while shaping your own career. You will enjoy flexible work options, varied and impactful projects, and a vibrant, diverse team culture built on collaboration, inclusion and support. We are creating a workplace where everyone belongs and where you can balance work, life and wellbeing.
The role
Take ownership of integrated marketing campaigns that showcase some of Sydney’s most iconic destinations and experiences. As Senior Marketing Advisor, you’ll lead campaigns from strategy and planning through to delivery and evaluation, working across destinations including The Rocks, Darling Harbour, Barangaroo and White Bay Power Station.
This is a senior, hands-on role where you’ll work closely with creative, media and PR agencies and a broad range of stakeholders to turn business priorities into effective marketing activity. You’ll balance long-term projects with changing day-to-day priorities, using insights and sound judgement to guide decisions and deliver campaigns that build awareness and support business outcomes.
For more information about this position, read the full Role Description: Senior Marketing Advisor
What you will bring to the role
- Strong integrated marketing experience, with the hiring manager seeking around 5+ years’ relevant experience and demonstrated ownership of campaigns from strategy and planning through to delivery and evaluation.
- Strong digital marketing strategy and channel development capability, with the ability to translate business priorities into measurable marketing objectives and solutions.
- Experience using audience, business and performance insights to inform marketing decisions, solve problems and continuously improve outcomes.
- Excellent stakeholder and agency management skills, with the confidence to collaborate, influence and build productive relationships with creative and media agencies, partners, suppliers and internal stakeholders.
- Strong communication skills, with the ability to present complex information clearly and develop persuasive communications for different audiences.
- Strong project management and organisational skills, with the ability to manage multiple campaigns and priorities, adapt to change and deliver quality outcomes within agreed timeframes.
What is an essential requirement
- Appropriate tertiary qualifications and/or relevant industry experience.
- Willingness to travel regularly or as needed within the Sydney greater metropolitan region.
About Us
Placemaking NSW is responsible for managing and caring for some of Sydney’s most iconic harbourside venues and locations, including The Rocks, Barangaroo, Darling Harbour, Sydney Fish Market and White Bay Power Station. Our responsibilities include the full range of activities in our precincts, from major developments to heritage conservation, from delivery of Sydney’s hall mark events to weekly markets, making these areas welcoming, accessible and successful. Our team includes a wide range of professionals across multiple disciplines contributing to the coordinated management of the foreshore precincts.
Please note that Placemaking NSW is part of the NSW Department of Planning, Housing and Infrastructure (DPHI).
We are a high-performing organisation that proudly reflects the communities we serve. Our diversity strengthens our cultural capability and enables us to make a meaningful difference in the lives of people across NSW. As an inclusive and accessible workplace, we value your contribution, lived experience and cultural knowledge, and we want you to feel supported, connected and empowered to succeed. With flexible work arrangements, job share options, workplace adjustments and various employee affinity groups, we are here to help you thrive every day.
Join us
If this role sounds like the right fit for you, we encourage you to apply with your CV and cover letter. We’d love to hear from you and explore how you can shape your world with us.
Applications close Sunday 8th November 2026. Should you require further information about the role please contact Amy Leanfore on 0421 918 357 or amy.leanfore@property.nsw.gov.au.
A talent pool may be created for ongoing and temporary opportunities of the same role or role type that may become available over the next 18 months.
Check out our Aboriginal applicants guide to assist with applying for the role or contact our Aboriginal Career pathways team for a yarn.
We encourage and support applications from people with disability. Please reach out to us to discuss any accommodations or adjustments that may be needed during the recruitment process, ensuring that you have every opportunity to showcase your talent, skills, and potential. Contact the Talent Team via talent.acquisition@dpie.nsw.gov.au or (02) 63637676 - HR Support, option 2, DPHI People Advisory, option 1 and reference 'Request an Adjustment - Job Title and Reference Number'.
Please note to be eligible to apply for this position you must be an Australian or New Zealand citizen or permanent resident or hold a valid Australian working Visa for the duration of the appointment. This role is subject to standard pre-employment checks, including a criminal record check.