About the role
CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. As we continue to grow our presence in Korea, we are seeking a commercially driven and results-oriented Marketing Manager to drive the Korea marketing function. This role will focus on executing impactful campaigns across online and offline channels. You will manage integrated campaigns, influencer partnerships, and retail activations, ensuring sustainable growth and consistent brand alignment in a fast-paced environment.
Job Description
Campaign Execution & Business Impact
- Localize and execute the annual marketing strategy for Korea, ensuring seamless alignment with regional and global business objectives
- Manage campaign-level budgets and track ROI, maximizing the efficiency of marketing investments to balance brand equity with commercial targets
- Monitor core KPIs and prepare regular performance reports, translating market trends and consumer insights into actionable recommendations for the leadership team
Brand & Content Marketing
- Execute the end-to-end planning of integrated 360° campaigns, effectively rolling out global initiatives while adapting market-specific storytelling
- Manage and scale high-impact influencer/KOL strategies, cultivating robust relationships with creators, media, and strategic partners
- Drive the social media strategy and community management to foster brand advocacy, engagement, and culturally relevant positioning
Growth & Retail Marketing
- Implement full-funnel customer acquisition and retention tactics, driving performance marketing, CRM, and digital media channels
- Partner closely with Retail Operations to execute experiential marketing, store openings, and VIP activations that consistently drive foot traffic and offline sales
- Collaborate with E-commerce and Merchandising teams to guarantee a cohesive, omnichannel customer journey from online discovery to offline purchase
Team Collaboration & Global Synergy
- Guide and mentor team members, establishing clear performance expectations and fostering an agile, collaborative culture
- Act as a key marketing point of contact for the Korean market, communicating campaign plans and performance results to regional HQ in English
- Drive cross-functional collaboration across local and global teams to ensure smooth daily operations and unified business outcomes
Requirement
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
- 9–12 years of progressive marketing experience within the retail, fashion, lifestyle, beauty, or e-commerce industries
- Proven track record in executing integrated marketing campaigns covering brand, digital, influencer, and retail marketing
- Strong business acumen with a deep understanding of the Korean consumer landscape and retail/e-commerce drivers
- Experience in guiding team members and strong cross-functional team collaboration skills
- Native Korean speaker with strong business English proficiency for regional and global communications
- Advanced proficiency in Google Workspace (Docs, Sheets, Slides) and experience with analytics/reporting tools
- Proactive, highly execution-oriented, and able to thrive in a fast-paced, entrepreneurial environment