About the role
Job description：
- Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives.
- Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional alignment to execution and performance review.
- Act as a key liaison with the global team to lead campaign localization, adoption, and seamless execution in the CN market.
- Manage CN consumer insights work and surveys, translating data into actionable brand strategies and overseeing end-to-end marketing campaign execution.
- Maintain the marketing roadmap and calendar to strategically orchestrate the CN brand and consumer journey.
- Partner with cross-functional teams, including Retail, Marketplace, E-com, and Partnerships, to ensure consistent, brand right communication across all channels that resonates with CN consumers and drives business success.
- Formulate comprehensive creative briefs and manage the production of locally relevant assets, providing clear guidance to creative PMs and external creative agencies.
- Plan and execute retail / PR events for store opening moments and promotions, driving in-store brand communication and campaign integration.
- Oversee corporate and brand campaign PR initiatives, collaborating with PR agencies and global marketing team to maximize brand voice and media impact.
Qualifications
- 5 years+ experience in brand marketing.
- Strong project management analytical and problem-solving skills.
- Excellent communication and teamwork abilities, with experience working across global teams.
- Experience in fashion, lifestyle, or luxury brands is preferred.