About the role
The Role
We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.
What you'll do
- Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
- Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
- Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
- Test segments, subject lines, offers, and channels, and document results
- Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
- Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity
What we're looking for
Required
- 8+ years in B2B marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
- Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
- Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
- Has written and A/B tested outbound copy
- Has owned a pipeline or revenue target jointly with Sales
- Reports on funnel metrics, conversion rates, attribution, and forecasts
- Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board
Nice to have
- Paid acquisition experience (search, paid social, retargeting, ABM advertising)
- Experience running events, communities, or partnerships that sourced pipeline
- Experience launching marketing in a new market, segment, or region
- Experience with product-led or sales-assisted motions
Outcomes
By 90 days
- $1.5M in qualified pipeline
By 12 months
- $10M in qualified pipeline
- At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline