About the role
About Us
AppsFlyer helps the world's leading brands understand what their marketing is actually doing.
Our measurement, analytics and audience platform processes billions of events a day for customers who need to separate what works from what only looks like it works.
We were built by people who came out of the industry we serve, and staying close to that problem is still how we operate.
Measurement is being rebuilt right now. Platform privacy changes, the shift from deterministic attribution toward incrementality and modelling, and AI moving from a product feature to the way marketing decisions actually get made.
All of it lands on our roadmap and on our customers' desks at the same time. Greater China is where it plays out fastest.
About the role
GCR is AppsFlyer's largest market in Asia and one of the most competitive measurement markets in the world. The General Manager owns the full regional P&L: revenue, margin, people, product relevance and market position. You'll set the strategy, build and hold the leadership team, and be the face of AppsFlyer to customers, platforms, partners, media and regulators in China.
This is a defend-and-grow mandate. The business is established and the brand is known. Growth from here comes from deepening our largest accounts, winning the outbound motion as Chinese apps and brands scale overseas, and making sure the platform solves the measurement problems Chinese marketers actually have.
What you'll do
- Own the full regional P&L: revenue, margin, and budget against plan
- Set multi-year regional strategy: which verticals and segments to prioritise, resource, or walk away from
- Build and lead a regional leadership team spanning revenue, customer engagement, partnerships and marketing, and grow the bench beneath them
- Drive business transformation, leading the team into an AI-native organisation
- Hold executive and board-level relationships at our largest customers, and get personally involved in the deals that set the region's trajectory
- Negotiate strategic partnerships with major platforms, agencies and channel partners in China
- Represent AppsFlyer publicly in China: press, industry forums, and conferences
- Own the product agenda for GCR: identify where the platform falls short for local customers, build the case, and drive it through global product and engineering
- Ensure full regulatory, data and labour compliance in partnership with Legal, Finance and People
What you'll bring
- 15+ years of commercial leadership, including at least 5 years owning a country or regional P&L
- Accountability for a sizable recurring-revenue business and a multi-function organisation of 100+ people.
- Track record of growing and managing a $100M+ business, across several segments.
- Enterprise SaaS, adtech, martech or platform experience
- Experience owning both sides of the revenue equation: acquisition and retention
- Experience leading an organization through structural change: merging functions, redrawing reporting lines, or integrating teams
- A track record of hiring, developing and retaining top talent
- Deep working knowledge of the China market: regulatory and data environment, business culture, and how deals actually close
- Established relationships across the China mobile ecosystem: platforms, agencies, or large app publishers
- Native Mandarin and business-fluent English
Bonus points
- Experience with the outbound motion: Chinese apps, games or brands scaling into overseas markets
- Direct negotiation history with major Chinese platforms
- Background in gaming, e-commerce, fintech or other high-velocity consumer app verticals
- Experience carrying a business from growth stage into a mature defend-and-grow phase
- Technical or product background
- MBA or equivalent advanced degree
As a global company operating across five continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talent to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners