About the role
WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
At Alo, every message is a chance to connect with our community. We’re looking for a CRM Developer to help us build and launch personalized, high-impact messaging across email, SMS, and mobile app. This role is focused on hands-on execution—coding responsive templates, implementing dynamic logic, and QA’ing campaigns across platforms. You’ll collaborate with developers and marketers to bring journeys to life that are precise, timely, and on brand. If you’re detail-driven, technically curious, and thrive in fast-paced environments, this is your opportunity to scale meaningful experiences in a high-growth, multi-brand business.
RESPONSIBILITES
- Build, test, and deploy email, SMS, and in-app campaigns using hard-coded HTML/CSS and responsive design best practices.
- Translate Figma or design files into polished, on-brand templates optimized for cross-client compatibility.
- Implement personalization logic using templating languages (Liquid, Jinja, Handlebars, etc.) to power dynamic content and variable experiences.
- Support API-driven and transactional messaging workflows by partnering with Martech and developers.
- Maintain and evolve our modular template system to support scalable, brand execution.
- Own rigorous QA across devices, platforms, and segmentation logic to ensure flawless campaign performance.
- Apply and validate complex audience segmentation, including behavior-based, transactional, and loyalty triggers.
- Document technical processes, platform-specific nuances, and testing frameworks to support team knowledge sharing and futureproofing.
QUALIFICATIONS
- 3+ years in CRM production, lifecycle marketing operations, or email/SMS campaign development.
- 1+ years building dynamic HTML/CSS emails and mobile messages in Braze using content blocks, segment builder, canvas, etc.
- Advanced proficiency in HTML/CSS for email (including responsive layouts and media queries).
- Experience with templating languages such as Liquid, Jinja, or Handlebars for logic-based content.
- Comfort working with API-powered flows, transactional use cases, and dynamic payloads.
- Strong QA mindset with high attention to detail and a methodical approach to testing.
- Excellent collaboration skills; able to partner with marketers, designers, and engineers alike.
- Clear communicator with strong organizational habits and documentation discipline.
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