About the role
About Phoebe
Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.
What you'll do
- Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
- Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
- Build and manage a pipeline of creators, clippers, and freelancers
- Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
- Launch and scale campaigns targeting nurses and caregivers for our talent agent product
- Track performance obsessively and iterate fast based on what converts
- Stay ahead of platform changes, trends, and formats before they're obvious
Who you are
- You've run paid social or organic growth and have results to show
- You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
- You're chronically online and can spot trends before they peak
- You've worked with creators or built content engines (UGC, clipping, repurposing)
- You know tools like Whop, Foreplay, Motion, or similar
- You move fast and can produce volume without sacrificing quality
- You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed
- You have taste and strong opinions about what makes creative work
What we offer
- Own creative for a company growing extremely fast into a massive market
- Competitive salary with above-market equity
- Small team where your work directly drives growth
- In-person in NYC (Chinatown / LES) - we work in the same room
- Multiple second-time founders to learn from - Justin (CEO) sold Bayes (YC S19) to Airtable. Dave built and sold Kamana, an app for travel nurses.