Content Marketing Manager Indonesia

At Spotify, we believe that music, podcasts, and culture move the world. We’re looking for a Content Marketing Manager to shape how Spotify shows up across Indonesia’s social platforms. You’ll help bring Spotify’s music, podcast, and cultural moments to life through storytelling that Indonesian audiences want to follow, engage with, and share.

Based in Jakarta and reporting to the Content & Social Marketing Lead - Indonesia, you’ll be a hands-on member of the team, turning cultural insights and marketing priorities into locally relevant content. You’ll work closely with agency partners, creators, artists, labels, and teams across Spotify to develop and deliver content across TikTok, Instagram, X, and emerging channels. You’ll combine strong creative instincts with performance insights to understand what’s working, adapt quickly, and keep Spotify relevant in fast-moving cultural conversations.

What You'll Do

• Own the day-to-day execution of Spotify Indonesia’s social channels across Meta, TikTok, X, and emerging platforms, helping strengthen Spotify’s position as a go-to platform for music and podcast fans in Indonesia.
• Contribute to Spotify’s social voice and presence in Indonesia, creating culturally relevant, platform-native storytelling that feels authentic to local audiences while remaining consistent with Spotify’s brand.
• Lead content marketing initiatives tied to artist and podcast releases, live events, editorial moments, and on-platform campaigns, including video content from ideation through distribution.
• Spot cultural trends, fandom signals, emerging formats, and conversations early, translating them into relevant content opportunities for Spotify.
• Brief and collaborate with agencies and internal cross-functional teams to develop and produce content across social and other relevant media channels.
• Build and maintain relationships with artists, labels, podcast and video creators, agencies, and internal partners, identifying opportunities for content and co-creation while managing expectations and keeping projects moving.
• Navigate a high-volume stakeholder environment across Marketing, Creative, Editorial, artist and label partnerships, and global teams while maintaining alignment and delivering at pace.
• Use data and performance insights to evaluate content, optimize approaches, and clearly communicate learnings and recommendations to internal partners.
• Share learnings and best practices with regional and global teams, contributing to how Spotify approaches content and social marketing across markets.

Who You Are

• You have 7+ years of experience in content marketing, including social media, with experience spanning strategy and creative work in Indonesia.
• You have a strong understanding of Indonesia’s digital and social landscape, fandom behavior, cultural conversations, and the ways audiences engage across different platforms.
• You have experience working with creators, agencies, and cross-functional teams to deliver impactful social and content campaigns.
• You’re confident planning and developing social media and content marketing strategies that can extend across other relevant media channels.
• You have strong creative instincts and are deeply connected to internet culture, music, podcasts, and fandoms, with an eye for emerging trends, formats, and conversations.
• You’re comfortable using data and insights to inform creative decisions, measure performance, and optimize campaigns.
• You’re skilled at managing multiple stakeholders across internal teams, external partners, agencies, and creator ecosystems.
• You’re organized and comfortable managing multiple projects and priorities in a fast-moving environment.
• You have strong communication skills in Bahasa Indonesia and English. You’re familiar with Spotify as a product and understand how audiences use and engage with the platform.
• Experience across broader marketing and media channels, including creator and influencer marketing, will help you thrive in this role.

Where You'll Be

• This role is based in Jakarta.
• We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.