About the role
About Appier
Appier is a technology company dedicated to providing AI-driven platforms that help enterprises solve complex business challenges. Founded in 2012 by a passionate team of computer scientists and engineers, Appier offers three core cloud solutions: Advertising Cloud, Personalization Cloud, and Data Cloud.
About the Business Enablement Team
The Business Enablement team, part of the Growth and Marketing organization, collaborates closely with Product, Sales, and Customer Success teams to drive business growth.
About the Role
As the Associate of Business Enablement, you will act as a program manager driving go-to-market (GTM) initiatives and sales training. In this role, you will streamline our sales tools (specifically Salesforce), leverage AI productivity tools, and coordinate cross-functionally to help our global sales team work smarter and close deals faster.
Key Responsibilities
- Program Management: Lead enablement projects from scoping to execution, ensuring key GTM campaigns and training programs are delivered on time.
- Salesforce Optimization: Maintain and optimize enablement resources within Salesforce to improve sales workflows and track team adoption.
- AI Tool Integration: Identify and adopt AI-driven tools to streamline training, automate content creation, and boost team productivity.
- Sales Training: Build and deliver training on Appier’s products, target audience personas, and competitor insights.
- Performance Tracking: Define and monitor KPIs to evaluate training efficacy and tool adoption, reporting progress to leadership.
Qualifications
- Experience: 2–4 years of experience in Program Management, Sales Enablement, or Business Operations (ideally in Tech/SaaS).
- Data-Driven & Analytical: Highly data-savvy with a strong analytical profile. Comfortable working with metrics, designing dashboard reports, and translating data into actionable insights to improve sales performance.
- CRM Savvy: Solid familiarity with Salesforce (running reports, managing content, or basic admin tasks).
- AI Adaptability: Active experience or strong interest in using AI productivity tools (like ChatGPT, Claude, or automation tools) to work more efficiently.
- PM Skills: Strong capability to manage project timelines and collaborate with Product, Sales, and Marketing teams.
- Communication: Excellent interpersonal skills with the ability to translate complex product details into simple sales stories.
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