About the role
Job description：
China KOL Strategy & Market Execution
- Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
- Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
- Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.
Influencer seeding program
- Develop and scale a robust seeding program to generate continuous organic buzz.
- Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
- Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.
Leadership and team management
- Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.
- Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.
Qualifications
- Bachelor's Degree in Marketing, Communications, or related field
- At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).
- Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.
- Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
- Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.
- Experience leading teams and managing multiple campaigns simultaneously.
- Excellent project management and organizational skills.
- Passion for influencer culture and staying ahead of fast-paced industry trends.