About the role
About Doit
We are focused on reinventing how people spend, save, invest, exchange, travel, and more. Our objective is to build tools that will help people get more from their money and become an expert at ease. We believe AI will help make finance smart, assessible and safe.
We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few. We have teams working around the world, with over 20 nationalities and growing from our offices and remotely. Join us and build a better future for our society.
In 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, it's the leading insurance platform in Southeast Asia.
About the Role
The VP, Marketing will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users.
What you will be doing
- Own customer acquisition, activation, retention and marketing efficiency across group products.
- Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
- Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
- Work directly with product teams on onboarding, conversion, engagement and growth loops.
- Launch new products and brands and build their initial acquisition engines.
- Build measurement and experimentation systems to understand what drives growth.
- Recruit and develop growth and marketing leaders across businesses.
What you will need
- Strong track record scaling consumer technology, fintech or internet products.
- Strong understanding and track record of building brands and winning campaigns
- Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
- Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
- Strong performance marketing capability combined with good product judgement.
- Ability to diagnose growth problems directly from customer and performance data.
- Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.