About the role
About ActAI
There are over 5 billion users using basic applications today such email, notes, tasks, calendar and they're not AI-native. Our mission is to build proactive applications for anyone in the world, who are not used to complex prompting. We aim to bring intelligence to conversations, errands, organising and workflows, with minimal to no prompting.
Our first application is an agent-first mobile communication app. We believe building applications that users use daily for communication, coordination and collaboration needs will help integrate AI into their lives. The net effect is to eliminate misinformation, achieve low coordination costs, enable high quality tasks and collaboration at scale with minimal or little prompting.
About the Role
The VP, Marketing will own customer growth and marketing across the group's portfolio of consumer businesses. The role covers both building scalable acquisition engines and improving how our products acquire, activate and retain users.
What you will be doing
- Own customer acquisition, activation, retention and marketing efficiency across group products.
- Set channel strategy and budgets based on CAC, LTV, conversion and incremental returns.
- Build and improve paid acquisition, organic growth, lifecycle, referral and brand channels.
- Work directly with product teams on onboarding, conversion, engagement and growth loops.
- Launch new products and brands and build their initial acquisition engines.
- Build measurement and experimentation systems to understand what drives growth.
- Recruit and develop growth and marketing leaders across businesses.
What you will need
- Strong track record scaling consumer technology, fintech or internet products.
- Strong understanding and track record of building brands and winning campaigns
- Direct ownership of significant acquisition budgets and measurable customer or revenue growth.
- Deep understanding of CAC, LTV, funnels, cohorts, retention and experimentation.
- Strong performance marketing capability combined with good product judgement.
- Ability to diagnose growth problems directly from customer and performance data.
- Hands-on operating style - comfortable reviewing campaigns, funnels, experiments and channel performance directly.