About the role
enGene (NASDAQ: ENGN) is a late-stage biotechnology company, mainstreaming genetic medicines through the delivery of therapeutics to mucosal tissues and other organs, whose lead product candidate, detalimogene voraplasmid, is being evaluated in an ongoing pivotal study for patients with non-muscle invasive bladder cancer (NMIBC) with carcinoma in situ (Cis) who are unresponsive to BCG. Detalimogene voraplasmid was developed using enGene’s proprietary Dually Derivatized Oligochitosan (DDX) platform, which enables penetration of mucosal tissues and delivery of a wide range of sizes and types of cargo, including DNA and various forms of RNA. For more information, visit enGene.com.
The Role
enGene is seeking a talented and dynamic commercial leader with a proven track record of launch experience to build and lead the company’s launch readiness marketing strategy and execution plan. Reporting to the Chief Global Commercialization Officer, the VP of Marketing, will lead and shape our brand strategy and market development ahead of commercialization This is one of the first commercial hires for the company and this leader will be instrumental in enGene’s evolution from the clinical stage to a commercial-stage biotech company.
RESPONSIBILITIES
- Develop and execute a long-term brand strategy for enGene, including situation analyses, go-to-market strategies, and sales and marketing mix.
- Build and execute Brand Plans, encompassing brand development, disease awareness, market development strategies and marketing operations.
- Lead the creation of go-to-market plans, including market segmentation, targeting, competitive positioning, and brand messaging.
- Drive innovation in digital marketing efforts, incorporating new tools, channels, and technologies to engage stakeholders effectively.
- Analyze data, metrics and KPIs (key performance indicators) to guide cross functional teams and pivot strategy where necessary
- Ensure all marketing activities comply with regulatory and legal guidelines, working closely with internal and external regulatory experts and stakeholders.
- Participate in portfolio strategy and commercial evaluation of business development opportunities as necessary.
- Work with cross functional colleagues within the Commercialization team – such as Medical and Market Access -to ensure a seamless customer experience.
- Manage the marketing budget, marketing team, key vendors and interface with the broader Commercialization team to ensure co-ordination and success of the overall go-to-to-market strategy
SKILLS
- Proven experience of leading and demonstrating a successful product launch US Market and Oncology experience required. Prior direct experience in the bladder cancer or cancer space highly desired
- Strong Analytical thinking
- Strong understanding and experience of US market development and access strategies
- Must be a resourceful, creative problem solver who seeks out, and is receptive to, new ideas and approaches to solving persistent challenges
- Highly skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial
REQUIRED EXPERIENCE AND QUALIFICATIONS
- BS/BA degree in business or related discipline required; MBA strongly preferred.
- 15 + years of progressive experience within the pharmaceutical or biotechnology industries including at least 7 years in marketing with a track record of revenue growth and brand expansion
- Experience building & leading high performing teams and commercial capabilities
- Demonstrated ability to deliver results in competitive markets
enGene USA Inc. is an Equal Opportunity Employer:
All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. At enGene USA Inc., we are building a community of intelligent and passionate team members that share our Vision, Mission, and Values, and while the biotechnology space can feel limited in BIPOC, non-binary and even female representation, we endeavor to make hiring decisions that will continue to grow and support our team in the direction of maintaining cultural diversity and sustainability.