About the role
1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.
But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.
We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
About the Role
Headway has built the largest network of mental health providers in the country, with 85,000 active and growing. As we scale, we have an opportunity to deepen how providers understand, experience, and value Headway across their journey. Ultimately, we want to be the partner providers count on to build a thriving practice and help more patients make progress toward their goals.
We're looking for a Staff Product Marketing Manager to help more providers discover Headway, understand why we're the right partner for their practice, and take the first steps toward building a thriving business. You'll shape our provider growth strategy, build differentiated positioning and messaging, and lead GTM efforts that drive acquisition, activation, and early engagement.
This is an individual contributor role reporting to the Director of Provider Marketing. You'll partner closely with Provider Growth, Design, Lifecycle Marketing, Research, Creative, and other marketing teams to turn provider insight into strategies that drive product adoption, engagement, and retention. This is a role for someone who likes building.
- You Will:
- Build deep provider insight. Understand the provider, market, and competitive landscape, and bring that perspective into Product and Growth decisions.
- Own provider positioning and messaging. Turn provider insight and Headway's capabilities into a clear, differentiated story that attracts providers and builds trust.
- Lead Provider Growth GTM. Own GTM strategies that drive provider acquisition, activation, and early engagement, from positioning and messaging through execution.
- Lead GTM channel planning and execution. Translate GTM strategy into an integrated marketing plan and lead cross-functional marketing partners to execute against shared goals.
- Find the leverage. Identify the highest-impact opportunities to attract and activate providers, even before a brief or roadmap exists.
- Equip teams to tell a consistent story. Give Growth, Sales, Enablement, and Customer Success the frameworks and tools they need to bring our provider story to life.
- You’d be a great fit if…
- You have significant PMM experience (8+ years) in consumer, marketplace, SMB, subscription, or product-led businesses, with a track record of driving customer acquisition and activation.
- You know the customer and market cold, can build positioning and messaging, and have influenced Product and Growth strategy, not just supported launches.
- You understand how to drive provider acquisition and activation, connecting customer insight, positioning, and GTM execution to measurable business outcomes.
- You’re comfortable with ambiguity, can form a point of view without perfect information, and know how to prioritize what matters most.
- You can lead complex cross-functional work across Product, Growth, Sales, Customer Success, Research, and Creative without formal authority.
- You hold strong points of view with senior stakeholders and change them when the evidence changes.
- You use AI to improve your work and build workflows that improve the quality or velocity of the broader team.
Compensation
The expected base pay range for this position is $190,400-$238,000 based on a variety of factors including qualifications, experience, and geographic location.
Comprehensive benefits
Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!, Carrot Fertility reimbursement, and paid parental, medical and caregiver leave.
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.
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A notice to Headway applicants: To protect yourself against phishing and recruitment fraud, please note that Headway only accepts applications through our official careers page at https://headway.co/careers. Headway will never refer you to external websites, ask for payment or personal information, or conduct interviews via messaging apps. All official communication will come from a @findheadway.com email address. If you are contacted by someone claiming to be from Headway via an unofficial channel, please do not share any information and report it as spam.