Sr. Director of Product, Measurement & Optimization

Job Title: Sr. Director of Product, Measurement & Optimization

Job Type: Full-time, Hybrid in office in Boulder, CO or New York City, NY. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).

Reporting To: CTO

Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

Not sure you meet every qualification? We encourage you to apply if you’re excited about this role and believe you could do it well. We value relevant experience in many forms, and you don’t need to check every box to be considered.

Who We Are

BranchLab's mission is to make healthcare commercialization more effective, efficient, and responsible, connecting patients and providers with therapies and resources that can improve lives while protecting privacy. Our AI-native platform, Pathwai™, helps healthcare marketers create and continuously improve high-performing advertising audiences across patients, healthcare professionals, and caregivers. Pathwai combines advanced healthcare AI, agentic workflows, integrated audience activation, and performance measurement and optimization in one connected system.

Why Join BranchLab

• Help better therapies and resources reach people through work at the intersection of healthcare, data, and technology.
• Join a nimble team where ideas move quickly and your work is visible and valued.
• Shape a differentiated measurement and optimization platform in the evolving pharmaceutical advertising market.
• Build innovative, AI-powered products that connect campaign performance to healthcare outcomes and better investment decisions.

The Opportunity

BranchLab's Product team builds Pathwai™, helping pharmaceutical manufacturers and agencies plan, activate, measure, and optimize healthcare advertising campaigns. We're hiring a Senior Director of Product to lead our measurement and optimization strategy, connecting media performance with healthcare outcomes and translating insights into better commercial decisions.

You'll work with the CTO and CEO to own the product vision, roadmap, and measurement strategy, partnering closely with Engineering, Data Science, Commercial, and Client Success. You'll initially operate as a hands-on product leader, working directly with customers and technical teams while helping shape BranchLab’s broader company strategy. As BranchLab grows, you'll have the opportunity to build and lead a team. Success means trusted, scalable measurement capabilities, strong customer adoption, and differentiated products that drive quantifiable business value.

What You Will Do

• Own the product vision, strategy, and roadmap for healthcare advertising measurement, attribution, outcomes analysis and optimization.
• Define scalable, scientifically credible measurement methodologies that connect media exposure to healthcare outcomes and support confident customer decisions.
• Develop strategies for healthcare outcomes data, measurement partnerships, clean rooms and privacy-safe measurement capabilities.
• Lead development of AI-powered insights, recommendations, and optimization workflows, partnering closely with Engineering, Data Science, and Design.
• Engage pharmaceutical customers and industry partners, translating market needs into differentiated products that drive adoption, revenue growth, and competitive differentiation.

Minimum Qualifications

• 10+ years of relevant experience, including 5+ years in product management and leadership of advertising or healthcare measurement products.
• Direct ownership of a pharmaceutical advertising measurement, healthcare attribution, or healthcare outcomes measurement product.
• Hands-on experience with healthcare incrementality, exposed-control studies, attribution, or outcomes measurement methodologies.
• Experience working with pharmaceutical manufacturers, healthcare agencies, media platforms, or healthcare data providers.
• Demonstrated experience leading data-intensive products from strategy through launch and commercial adoption.

Preferred Qualifications

• Experience with Veeva Crossix, IQVIA or comparable platforms.
• Familiarity with media mix modeling, advanced attribution, experimental design, and privacy-safe measurement frameworks.
• Experience bringing AI-powered analytics, insights, or decision-support products to market.
• Understand healthcare data ecosystems, clean rooms, DSPs, and measurement partnerships.
• Experience presenting measurement methodologies, study results, and commercial insights to pharmaceutical brands, agencies, and senior stakeholders.
• Experience defining product strategy and influencing cross-functional teams in high-growth organizations.
• Entrepreneurial, hands-on leadership style with the ability to build teams as the organization scales.

Equal Employment Opportunity

BranchLab is an equal opportunity employer. We are committed to providing a workplace free from discrimination, harassment, and retaliation. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy or related medical conditions, sexual orientation, gender identity or expression, age, disability, genetic information, marital, familial or caregiver status, military or veteran status, or any other characteristic protected by applicable law.

Applicants and employees have the right to request a reasonable accommodation for a disability, pregnancy, childbirth or a related medical condition, or sincerely held religious belief or practice. To request an accommodation during the application or interview process, please contact people@branchlab.com.

BranchLab prohibits retaliation against anyone who requests an accommodation, reports discrimination or harassment, participates in an investigation, or otherwise exercises rights protected by law.