Sr. Business Analyst

Hi, We're Centerfield!

Supercharged customer acquisition. Centerfield delivers outcome-based digital marketing solutions and personalized omnichannel experiences for the world’s leading brands. Powered by our proprietary Dugout platform, Centerfield acquires customers at scale for leading residential service, insurance, e-commerce, and B2B brands. Centerfield’s digital experiences and digital brands, such as Business.com and BroadbandNow.com, reach more than 150 million in-market shoppers annually. Centerfield is headquartered in Silicon Beach and is proud to be recognized by Built in LA as a Best Place to Work in Los Angeles.

Role Overview...

We are seeking a Senior Business Analyst to help improve revenue, profitability, and operational performance across our insurance business. You will own analytical projects from defining the business question through delivering recommendations and measuring results. Working with Media, Operations, Product, Data Engineering, and client teams, you will turn complex data into clear insights that guide business decisions.

Core Responsibilities...

• Analyze lead and call funnels, campaign performance, client conversion, revenue, and costs to identify growth and efficiency opportunities.
• Investigate performance changes, distinguish underlying drivers from normal variation, and recommend actions with clear estimates of business impact.
• Build and maintain SQL queries and Looker dashboards that provide reliable, actionable reporting for business teams and leadership.
• Partner with stakeholders to define KPIs, translate business needs into analytical requirements, and prioritize work based on impact.
• Work with Data Engineering to resolve data discrepancies, validate reporting logic, and document metric definitions and assumptions.
• Automate recurring reporting and performance monitoring using SQL, Python, and appropriate AI tools, with validation of outputs.
• Present concise findings and recommendations, follow through with business owners, and support other analysts through reviews and knowledge sharing.

Job Requirements...

• 5+ years of experience in data analytics, business intelligence, or a related role, with demonstrated ownership of complex analytical projects.
• Strong SQL skills, including querying, filtering, aggregating, and joining data.
• Experience building dashboards in Looker, Tableau, Power BI, or a similar platform; strong Excel skills.
• Ability to analyze funnels, segmentation, trends, and experiments, and connect findings to revenue, profitability, or operational outcomes.
• Strong communication and stakeholder management skills; ability to explain technical findings to nontechnical audiences.
• Sound judgment, attention to data accuracy, and the ability to manage competing priorities independently.
• Bachelor's degree in a quantitative or related field, or equivalent practical experience.
• Experience in insurance, performance marketing, lead generation, marketplace analytics, or contact center operations.
• Experience with BigQuery, LookML, and Python for analysis and reporting automation.

Life at Centerfield…

• Competitive salary + generous quarterly bonus
• Unlimited PTO – take a break when you need it!
• Industry-leading medical, dental, and vision plans + generous parental leave 401(k) company match plan – fully vested day 1
• Award-winning culture & unprecedented team spirit (featured in LA Business Journal & Built In LA)
• Paid charity and volunteer days (local mentor programs, adopt a pet, beach cleanup, etc.)
• Career growth – we enjoy promoting from within!

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AI & Interview Policy

At Centerfield, we use AI tools internally to support efficiency and fairness in our hiring process, including resume screening and administrative tasks.

Candidates are welcome to use AI tools ethically to prepare for interviews, such as practicing responses or researching questions. However, all responses during the interview process should reflect your own knowledge, experience, and judgment.

The use of AI tools to generate responses during live interviews, technical assessments, or written submissions is not permitted unless explicitly stated otherwise.

To learn more, visit us Here.

Interviews will take place after resumes have been screened for the minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.

For more information about our collection, use, and disclosure of your personal information in connection with our evaluating your candidacy, please visit our Privacy Policy at https://www.centerfield.com/privacy-policy/.

Centerfield Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.