About the role
iSpeedToLead is looking for a senior, hands-on acquisition leader to grow our Cash Offer brand and attract US homeowners who want to sell their property. You will own paid acquisition as one connected system — channels, budgets, messaging, creatives, landing pages and measurement. The goal is profitable growth in qualified seller leads, not cheaper clicks.
What you’ll own
- Personally launch, manage and scale Google and Meta; develop TikTok; evaluate X and ChatGPT Ads where you can make a credible business case.
- Allocate budget across channels, markets and audiences based on lead quality and commercial outcomes.
- Turn seller insights into offers, creative briefs and landing-page tests together with our creative and development partners.
- Connect campaign data to CRM and downstream outcomes (qualified leads, accepted and published leads, sales, refunds, realized revenue) and keep improving attribution.
- Build a clear testing and reporting rhythm, and drive solutions independently.
What we’re looking for
- Proven hands-on ownership of both Google and Meta, including multi-channel budget decisions — not agency oversight.
- Successful US lead-generation experience. Motivated-seller and homeowner lead generation is especially relevant; home services, mortgage, insurance or lead marketplaces are also welcome.
- Evidence of improving lead quality and business economics beyond platform CPL and ROAS.
- Experience improving creative, landing pages and conversion flows with designers and developers, validated through tracking and CRM data.
- Fast learning and independent execution, comfortable with AI and automation, and aware of platform policy and privacy constraints.
- Clear professional English and genuine end-to-end ownership.
TikTok experience is a strong advantage.
How success is measured
More qualified, commercially valuable seller leads at a sustainable acquisition cost, with positive contribution after acquisition costs and downstream quality and refund effects. We look at the combined result across channels, not a single platform metric.
Your first 30 days
- Establish a performance baseline and agree targets.
- Prioritize and ship campaign, creative and funnel improvements.
- Show which channel and market combinations deserve investment, with an evidence-backed scaling plan.
How to start the conversation
This is a hands-on lead role, not a strategy-only position. Please send your CV or LinkedIn profile plus 1–2 relevant cases: your personal role, the channels, spend and timeframe, the lead-quality and commercial results, and one decision that improved the outcome (anonymized cases are welcome). Also share your availability and compensation expectations.