About the role
We are looking for a strategic, commercially-minded Senior Marketing Manager to lead Instacart Enterprise's go-to-market efforts across the UK and Europe. This is a foundational, full-funnel role — spanning brand, demand generation, sales enablement, partnerships, and events — that requires someone who can set strategy and execute it. You will be the primary marketing point of contact for our European commercial organization, working in close coordination with US-based BD, product marketing, growth marketing, PR, and partnerships teams. The role reports into the US. This is a remote position based in the Netherlands. You MUST be based in the Netherlands
About the Team
Instacart Enterprise provides grocery retailers with the technology they need to operate and grow modern retail experiences — online and in store. Our products include Storefront Pro (e-commerce), Caper (AI-powered smart carts), FoodStorm (order management), and Fulfilment Pro (last-mile and fulfilment operations). We are at an early and consequential stage of our European expansion, with anchor deployments underway and a growing pipeline across the UK, France, Spain, Italy and Germany.
About the Role
- Own the European marketing strategy end-to-end: set the approach, manage the roadmap, and report on performance against commercial objectives including pipeline contribution and deal support
- Deeply understand the European grocery technology landscape — including the competitive set, retailer buying dynamics, and the market-by-market nuances that shape how decisions get made
- Adapt and maintain localized brand and product narratives, as well as sales enablement assets, for priority markets (UK, FR, ES, DE) that will resonate with our target audience.
- Coordinate with the growth marketing team and local agencies to plan and execute full-funnel digital campaigns, including paid search, LinkedIn, programmatic, and trade media placements.
- Oversee EU website localization and optimization efforts to ensure Instacart Enterprise has a credible, locally relevant digital presence
- Develop a thought leadership and content marketing strategy in collaboration with PR that provide Instacart with independent, data-led credibility in European markets
- Work with the partnerships team to develop co-marketing materials and joint GTM programs with referral partners including consulting firms, complementary technology companies, and trade associations
- Manage on-the-ground event logistics and stakeholder coordination for European trade shows and proprietary/partner events, working with the central events team and local vendors to ensure seamless execution
About You
- 8–10+ years of experience in B2B marketing at a SaaS or enterprise technology company, with meaningful experience owning marketing in a specific geography or international market
- Proven track record of introducing technology into new or nascent markets — building brand awareness, establishing credibility, and generating pipeline where little existed before
- Strong understanding of complex B2B sales cycles and how marketing supports multi-quarter enterprise deals
- Experience with partner marketing strategies, including co-marketing and channel sales
- Proven ability to develop market-specific positioning and messaging that adapts a global platform narrative for local buyer needs and language
- Strong written and verbal communication skills; able to synthesize complex products into compelling narratives and crisp sales tools
- Highly organized with strong project management skills — comfortable managing multiple concurrent workstreams across internal teams and external vendors
- Ability to work both independently and collaboratively across time zones and functions, and to influence stakeholders without direct authority
- Comfortable working in a fast-moving environment with a high degree of ambiguity and a bias for action
Experience of any of the following would be a PLUS:
- Experience marketing enterprise technology to grocery or food retail audiences
- Familiarity with the European grocery retail landscape
- Fluency in one or more European languages (a plus, not a requirement)
- Experience in a high-growth or expansion-stage company
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