(Senior) Marketing & Communications Manager, UK

Change.org is looking for a (Senior) Marketing & Communications Manager to lead our organisation and team in the UK as Market Lead and be the public face of Change.org in the country. Your job is to make the country notice. You will create big, viral campaigns, online and offline, that put the everyday people who start petitions on Change.org at the centre of the national conversation. You will lead a small, high-performing team, open doors through deep networks across UK politics, civil society, civic tech, newsrooms, broadcasters, and use AI to move faster than anyone else in the news cycle.

We'd welcome ambitious and entrepreneurial Communications Manager level candidates with leadership presence, who are ready to step up into a team leadership role.

Change.org is the world's largest petition platform, used by more than 100 million people every year to take part in civic life and democracy. At a time when dissatisfaction with democracy is at an all-time high, we are investing heavily in AI to build the most powerful tools in the world to give people a voice, while bringing people across the political spectrum together around shared solutions.

What you will achieve

• Create awareness spikes. Regularly turn petitions from Change.org petition starters into national moments that people talk about, through viral campaigns that combine top-tier media, social media, video, creators and offline actions such as stunts, petition handovers and public events. Turn those moments into measurable growth for Change.org in the UK, such as new petition starters, signers and supporters. At a Senior Manager level, own the UK team's goals and report on how campaigns contribute to Change.org's wider growth targets.
• Put petition starters in the spotlight. Find the strongest stories and the most credible, unexpected voices, and give them the visibility they need to win. Coach them on strategy, find the route to victory, and help them build the pressure that gets decision makers to act.
• Earn trust across the political spectrum. Make sure Change.org campaigns speak to people across the democratic political spectrum, and protect the trust in our brand as the team moves fast with AI. At a Senior Manager level, build balance checks, transparent reporting and training into how the team works, so every campaign protects our trusted, non-partisan brand.
• Mobilise your network. Use and grow high-trust relationships with senior editors, producers, journalists, politicians, decision makers, civil society, civic tech and creators to secure top-tier coverage and move decision makers. Show up in person at the events, meetings and petition deliveries where those relationships are built, many of them in London and Westminster.
• Be our voice. Act as Change.org's external spokesperson in the UK on TV, radio, in print and on stage, representing a trusted, open platform for people across the democratic political spectrum, including in sensitive and crisis situations.
• Lead a high-performing team. Set clear goals, coach and develop people, give direct feedback, and build a culture of speed, ambition and ownership where people feel supported, trusted and able to do their best work, alongside a pace that matches the news cycle. Work closely with product, data and colleagues in other markets, and contribute to global campaigns and projects. At a Senior Manager level, set team objectives, coach and develop each person on the team, and lead or shape at least one cross-functional or global project that moves a wider business goal.
• Lead with AI, shape the product. Build AI and agentic workflows into how the team spots stories, plans campaigns, pitches media and reports results, so the team works faster and smarter. Work closely with Change.org’s product team as the voice of UK user groups. Test new tools and features early, feed back what works and what doesn’t, and turn launches into moments in the UK, showing petition starters how new features can help them win.

What you bring

• A track record of viral campaigns. You have created campaigns that broke through nationally and drove measurable spikes in public attention, online and offline. You think in moments, images and headlines, and you move from idea to execution in hours, not weeks. You use performance data and testing to decide which stories to back, how to pitch them and when to change course.
• Fast paced. You are skilled in fast and excellent execution with rapid pivots and changing contexts.
• An active network. You have active and trusted networks into UK politics (including key decision makers), civil society and civic tech, across the whole democratic political spectrum, including on the left, in the centre and on the right. You bring trusted relationships with UK journalists, editors and producers. You can use your contacts to place stories and move decision makers.
• Management. You have led and developed a team, or have mentored others and are ready to step into leading one. You care about the people you manage and know how to build a team that’s positive, ambitious and pulls together under pressure. You’re happy rolling up your sleeves alongside them. At Senior Manager level, you have hired, managed performance and navigated team conflict, and you adapt your style to get the best from each person.
• Leadership presence. You are confident, credible and calm under pressure. You are confident on camera and in front of senior stakeholders, with some spokesperson experience or the appetite to build it.
• AI-first, curious about civic tech. You use AI tools every day and have built or improved workflows and automations with them. You know where AI adds speed and quality and where human judgement matters most, and you bring your team along. You’re excited by new tools and how people use them. You’re comfortable testing features, spotting what users need, and giving product teams clear, practical feedback.

Target experience

• 5-8+ years in digital campaigning, political campaigns and communications or public affairs, at a campaigning organisation, charity, political party or agency.
• 3+ years leading people, at Senior Manager level. We're also open to candidates at Manager level who have experience mentoring others and the ambition to lead a team.
• A proven track record of national campaigns in the UK that created significant public attention and media coverage.
• Experience as an organisation's spokesperson in national broadcast and / or print media.
• Hands-on experience using AI in communications or campaigning work.

Interested? Great! Here's what you should know

This is a full-time, remote role based in the United Kingdom. Deep networks into UK politics, civil society and civic tech are core to the role, as is regular, in-person presence at events, meetings and petition deliveries, many of which happen in London. We expect up to weekly travel into London and travel costs to London are not covered by Change.org.

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role, based on a predetermined salary scale, the level on that scale and the cost of labour for that location. The annual salary for this role at Senior Manager level is £86,000 in the UK. We are also open to candidates at the Manager level and the annual salary in the UK is £75,500. These salaries are the same wherever in the UK you live.

We recognise that people assess their qualifications differently, and you may not meet every requirement listed. If you believe you could be successful in this role, we encourage you to apply. Change.org is an open platform designed to serve people across the full range of viewpoints. Effectively supporting that mission requires teams with a wide variety of experiences, skills and perspectives, which we consider essential to our work.

We are an equal opportunity employer and welcome applications from everyone. We consider all applicants without regard to age, disability, gender reassignment, gender identity or expression, marriage and civil partnership, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation, or any other characteristic protected by law.

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