About the role
Job Description
As our Senior Growth Marketing Manager, you will uncover, test, and bring to life high-impact growth opportunities across Youfoodz direct-to-consumer ecommerce and product marketing. You will move with speed and agility effortlessly shifting from strategic go-to-market planning and commercial modeling to hands-on campaign execution.
This is an incredible opportunity to help shape how we evolve our growth playbook across Youfoodz, backed by genuine autonomy, real testing resources, and a team that champions fresh perspectives. We are looking for an entrepreneurial, data-driven marketer with sharp commercial acumen and a deep empathy for our customers, ready to collaborate across top channels, unlock game-changing partnerships, and explore new business ventures from day one.
This role is based in our Chippendale Head Office, Sydney (hybrid) and reports to the Director of Growth, Youfoodz.
You will…
- Monitor weekly channel performance against business plans, YoY, and monthly activation, reactivation, and referral targets to optimize media spend and ROI.
- Manage spend pacing, reallocations, discount structures, promotional campaign execution, and post-release testing and analysis.
- Steer agency, affiliate, SEO, and partner relationships, ensuring high-quality, brand-aligned creative assets.
- Own CRO, merchandising, layout, and audits across web and app menus and product pages to improve conversion and maintain accurate customer content.
- Build and maintain a placement calendar tracking digital campaign opportunities such as banners, in-menu messaging, and newsletter highlights.
- Identify and scope new channels, commercial models, and growth initiatives, modeling unit economics to expand the addressable market.
- Own end-to-end go-to-market campaigns and strategies for new products, channels, features, and partnership launches.
You have…
- 5-10+ years of experience in growth ecommerce marketing, ideally in digital subscription or D2C food and beverage.
- Proven track record of driving revenue growth, managing promotional calendars, and exceeding targets.
- Strong data analytics capability, with experience building models, performance dashboards, and managing media attribution.
- Understanding of conversion rate optimization, user journeys, digital copywriting, and UX best practices.
- Experience coordinating with CRM, creative, and international cross-functional teams.
What you’ll get in return…
- The chance to have a significant impact in a leading global food technology company
- Flexible working arrangements
- Egoless environment, constant learning with room for personal growth
- Free access to Headspace
- Internal learning & development
- A diverse and vibrant international environment, with offices in 18 countries
- Company discount - 70% off HelloFresh & 40% off Youfoodz
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role. You must have the right to work full-time in Australia.
Location: Chippendale Head Office, Sydney (hybrid)
Salary: Competitive salary & employee benefits
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