About the role
Responsibilities
- Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies
- Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior
- Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance
- Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey
- Develop performance report and presentation to evaluate campaign effectiveness and facilitate management decisions
- Lead the digital sales team to coordinate, drive, and monitor the implementation of data marketing strategies
Requirements
- Degree or above with major in business, quantitative, numerical science or related discipline
- 4-10 years' experience relating to data analytics and digital sales, at least 2 years of which at managerial level for senior position
- Proficiency in Microsoft Office tools such as Excel and Powerpoint
- Proficiency in SAS, SQL, Python or similar analytically oriented programming languages is a plus
- Strong analytic skills, sensitive to numbers including website and performance analysis. Familiar with analytics tools, such as Google Analytics 4, Adobe Analytics
- Experience in AI Decisioning or CRM platform, such as Pega, Salesforce is a plus
- Knowledge in building dashboard like Tableau, SAS VA or any equivalent tools would be an advantage
- Experience in Banking, Financial Services or FinTech industry preferred
- A mature self-starter with strong drive, motivation, committed with good business sense and strong understanding of the personal banking market
- Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, fluency in Mandarin would be a definite advantage