Senior CRM Manager - Automations

Ambition has no passport. That belief is why LemFi exists. We're the financial engine for people the world wasn't built to serve, the millions who move countries to build something better and find the financial system hasn't caught up with them yet. We started with remittances: the money people send home to the people they love. Now we run multi-currency accounts, Savings, eSIMs and Credit. Because staying connected to home and building somewhere new are not two separate things. They never were.

About the role

CRM at LemFi doesn't run on batch and blast. As Senior CRM Manager - Automations, you'll own the lifecycle journeys that carry a customer from first sign-up to their tenth product, across remittance, credit, savings and the insurance products coming next. This is the person who builds onboarding, retention, reactivation, referral and cross-sell journeys that adapt to real customer behaviour, not a calendar.

You'll sit close to Product, Data and Growth, and report directly into the Head of CRM. Your journeys are core infrastructure for the business. Get them right and every other campaign, product launch and market entry gets easier.

What you’ll build and own

• Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily.
• Build referral and virality programmes that turn customers into the acquisition channel.
• Launch cross-sell journeys that introduce customers to credit, savings and insurance at the right moment, not the loudest one.
• Set up the triggers, segments and logic that make each journey react to real behaviour.
• Test, measure and iterate. Kill what doesn't move the number, scale what does.
• Partner with Product and Data to get the event tracking and attributes your journeys actually need.
• Report on lifecycle performance in numbers a CMO can act on, not a dashboard nobody opens.

Your experience

• 4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product.
• Proficiency with Liquid language for dynamic, personalised content across journeys.
• Hands-on expertise in a major marketing automation platform (Customer.io, Braze, Iterable or similar). You build the journey yourself, you don't just brief it.
• A track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved.
• Comfortable with SQL and event-based data models. You query the data behind your own journeys.
• Experience building referral or virality mechanics is a strong plus.
• Judgment on trigger logic and segmentation that holds up across multiple products and markets.
• Bias to ship and test over perfecting a brief.
• Comfort with AI tools for content generation and personalisation at scale.
• Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self-serve reporting.

Nice to have

• Lived experience or deep empathy with the life of our users, the millions who move countries to build something better.
• Language skills in French, Spanish, Italian, Portuguese, Wolof or Swahili.
• Experience with WhatsApp or SMS as a lifecycle channel.
• Background in remittance, cross-border payments or diaspora-focused products.
• Experience designing loyalty or points-based programmes, beyond straight referral.
• Experience operating in a regulated or compliance-sensitive comms environment.

Why join LemFi?

Your work here puts money back into families' pockets. That's the reward, and the weight of it. You'll take on some of the hardest problems in finance alongside people who do their best work when the stakes are real. We move fast and we expect a lot, because our customers can't afford for us to do otherwise. In return you get room to own real problems, global impact you can see, and a team that won't slow you down.

Bring grit and ownership and there's a place for them here. Ambition belongs here, come and show us yours.

Follow us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Don't feel that you're right for this role, but want to submit your interest in working for LemFi? You can join our talent community to stay in touch for future opportunities.

Recruitment agencies notice

LemFi does not accept unsolicited CVs from recruitment agencies. We work only with agencies on our preferred supplier list, and only when we’ve asked them for their support. Any CVs sent to us outside this arrangement will not incur a fee.

AI in hiring at LemFi

We use AI to cut admin, like notetakers that let interviewers focus on the conversation instead of typing. AI never makes hiring decisions. That responsibility always sits with our hiring teams. Read our AI use policy to see how we use AI and how we expect you to use it too.