Senior Associate, Field Event Marketing

About ParetoHealth

ParetoHealth is redefining the way employers fund healthcare. As the largest and fastest-growing benefits captive in the United States, we help thousands of small and midsize employers take control of healthcare costs through a smarter, more sustainable model.

Our mission is simple: give small and midsize employers the scale and protection they need to eliminate volatility and lower healthcare costs.

By combining data-driven insights, innovative risk management, and the collective purchasing power of our community, we enable employers to reduce volatility, improve long-term outcomes, and reinvest savings into their businesses and their people.

Headquartered in Philadelphia, ParetoHealth is growing rapidly and transforming one of the country's largest industries. Our success is fueled by talented people who are united by our four core values: Fire in the Belly, For the Greater Good, See the Field, and Get It Done Right. These values shape how we innovate, collaborate, make decisions, and deliver exceptional results for our clients and one another.

If you're energized by solving complex challenges, thrive in a high-growth environment, and want to help reshape the future of healthcare, we'd love to meet you.

Please note that ParetoHealth does not provide employment visa sponsorship for this position. Candidates must be authorized to work in the United States without sponsorship both now or in the future.

Position Summary

The Field Event Marketing Senior Associate is a hands-on marketer who turns Pareto’s event strategy into best-in-class, effective field experiences.

From qualification to planning, execution to follow-up, this role equips RVPs, consultant offices, and National partners to deliver consistent events that support audience needs and business goals. The Manager partners with Marketing, Events, Training, Revenue Operations, Sales, and National partners to execute approved strategy, track results, and improve the event programs over time.

Key Responsbilities

Manage Field Event Intake and Portfolio

• Own the intake and qualification process for field events
• Assess each event’s business impact, audience, and strategic importance to determine Marketing resource allocation
• Maintain the event calendar and tracking process across field events
• Create enablement toolkits to support field events

Execute Field Events

• Own execution of qualified events from kickoff through post-event reporting
• Partner with the Pareto Sales team, broker offices, and National agencies to confirm event goals, target audience, budget, agenda, promotional approach, and timelines.
• Launch registration pages, invitations, email campaigns, and supporting promotional materials.
• Customize Marketing resources for local events and coordinate required resources with Design, Marketing Operations, Sales, and other partners.

Own Field Event Logistics, Budgets, and Materials

• Source venues, obtain quotes, manage vendor relationships, and coordinate field event logistics.
• Manage field event budgets and approvals; provide regular budget updates to Sales, Marketing, and Events leadership.
• Coordinate printing, promotional items, AV requirements, and onsite needs.
• Develop run-of-show documentation and confirm readiness with Pareto teams, consultant partners, and vendors.
• Prepare and send field marketing kits, and maintain the materials and processes needed to support field events consistently.

Track Performance and Improve Field Event Execution

• Track registration, attendance, and post-event outcomes against event goals; provide regular reporting and recommendations to improve performance.
• Partner with RVPs and partners on attendee recruitment and post-event nurture.
• Manage follow-up and handoffs with RVPs and National partners so participants have a clear post-event journey.
• Escalate risks and implement corrective actions when events are underperforming.
• Conduct post-event surveys and stakeholder debriefs; contribute to monthly and quarterly reporting.
• Identify opportunities to improve field event performance, attendee experience, and operational efficiency.

Build Strong Field Partnerships

• Serve as the primary Event Marketing contact for assigned events.
• Build trusted relationships with RVPs, consultant offices, and National partners through clear communication, timely follow-up, and proactive coordination.
• Maintain a feedback loop with partners and internal teams to identify needs and improve event support.

Required Skills & Qualifications

• Strong field event marketer with a practical understanding of how local and partner-led events support business priorities.
• Skilled at managing end-to-end event execution, including registration, venue sourcing, vendors, budgets, materials, and onsite readiness.
• Effective partner to Sales and field teams; able to understand local needs and translate them into clear, executable event plans.
• Highly organized project manager who can coordinate multiple events, deadlines, vendors, and stakeholders at once.
• Resourceful and service-oriented, with sound judgment about when to customize support and when to use scalable tools and processes.
• Comfortable tracking performance, identifying risks, and recommending changes based on data and partner feedback.
• Clear communicator who can coordinate across Marketing, Events, Sales, Training, Revenue Operations, and external partners.
• Experience in healthcare, employee benefits, insurance, or another complex B2B environment preferred.
• Experience working with brokers, consultants, or National agency partners preferred.

Minimum Requirements

• 5+ years of experience in field marketing, event marketing, or a related B2B marketing role.
• Demonstrated experience managing events from planning through execution and post-event reporting.
• Experience coordinating event budgets, venues, vendors, registration, printed materials, and onsite requirements.
• Experience partnering with Sales or field teams to promote events and support attendee recruitment.
• Experience tracking event registration, attendance, or other performance measures and using results to improve execution.
• Ability to travel for onsite events; occasional evening or weekend work may be required.
• Bachelor’s degree or equivalent experience.

Perks & Benefits

• Fully paid medical, dental, and vision benefits.
• Flexible PTO
• 401k company contribution
• Tuition reimbursement
• Professional development allowance
• Transportation allowance and daily parking reimbursement
• Engaging hybrid work environment

We are guided by our values

Fire in the belly

The drive to learn, to improve, and to deliver outstanding value every day.

See the field

The ability to see the big picture and prepare to meet tomorrow’s needs.

Get it done right

The passion to produce at higher rates and to the highest standards.

For the greater good

A united community creating better health benefit solutions for all.

Please note that any communication from our recruiters and hiring managers at ParetoHealth about a job opportunity will only be made by a ParetoHealth employee with an @paretohealth.com address. ParetoHealth does not conduct text message or chat-based interviews. Any other email addresses, agencies, or forums may be phishing scams designed to obtain your personal information.

We will not ask you to provide personal or financial information, including, but not limited to, your social security number, online account passwords, credit card numbers, passport information, and other related banking information until we begin onboarding activities, which will be coordinated by a member of the ParetoHealth People Ops Team with an @paretohealth.com email address.

Disclosures

ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.

California Applicants: See Pareto’s CCPA Notice of Collection for California Employees and Applicants for information about how Pareto Captive Services, LLC, Pareto Health, LLC, and Pareto Underwriting Partners, LLC, together with their respective subsidiaries (collectively, “Pareto”) collects and uses personal information submitted by employment applicants.