About the role
About Right Side Up
Right Side Up is a collective of premium marketing talent – with all the marketing chops and none of the agency fluff. We’re trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Soludos, Thigh Society, Daily Harvest, Mill, The INKEY List, Live It Up, Humble Bundle, and many others.
What We’re Looking For
We are looking for influencer marketing consultants who are passionate about the industry and want to demonstrate their expertise through contract work. As a consultant, you’ll act as a trusted extension of our team, managing clients while maintaining the flexibility of contract work. Our clients typically seek consultant opportunities with availability ranging from 10 to 40 hours per week.
What You'll Do
- Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders.
- Develop and execute full-funnel influencer strategies that align with client goals, whether driving awareness or conversions.
- Provide full-service, end-to-end creator program management, including recruitment, gifting, contract development, negotiation, activation, and performance optimization.
- Source, vet, and activate creators across various platforms, including TikTok, Meta, YouTube, Substack, etc., that align with the brand’s voice and target audiences.
- Negotiate deliverables, usage rights, and compensation models with creators, striking a balance between performance goals and budget efficiency.
- Partner with clients and creators on whitelisting and paid amplification campaigns, ensuring creative assets and targeting strategies maximize performance.
- Build and execute compensation strategies using flat fee, CPA, or hybrid models, optimizing for performance while aligning with creator expectations and client ROI goals.
- Collaborate with creators on content planning, briefs, and approvals to ensure brand consistency while maintaining creator authenticity.
- Manage client budgets across campaigns, with a focus on ROI, CAC, and LTV contribution.
- Provide ongoing campaign reporting and insights, highlighting creative performance, content engagement, conversion trends, and new opportunities.
What You'll Bring
- 5+ years of hands-on experience managing influencer programs with proven success in driving measurable business outcomes.
- Strong understanding of influencer platforms, content formats, and creator compensation models (flat fee, affiliate commission, gifting, hybrid).
- Excellent communication skills; comfortable building relationships with creators, presenting to clients, and translating campaign results into actionable insights.
- An analytical mindset and ability to use data to optimize creator selection, content formats, and campaign performance.
- Ability to balance strategy and execution, moving fluidly from sourcing and negotiating with creators to reporting and scaling campaigns.
- A natural relationship-builder with a network of creators, agencies, and platform contacts.
- Experience in some of our core verticals, such as Retail, Health & Wellness, CPG, B2B/Prosumer, FinTech, Subscription & Services.
Bonus Experience
- Experience running campaigns on TikTok Shop, Amazon Associates/Creator Connections, LTK, and ShopMy.
- Background in affiliate marketing and/or solid understanding of how other marketing channels can work together to fuel growth.