About the role
Gumi Yum is ready for US retail. We need someone who can open every door.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.
ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.
Position Overview
The Senior Account Manager is dedicated to scaling ZURU's Gumi Yum confectionery brand into retail across the USA, including all future NPD. The role drive account strategy & ownership across grocery, dollar/discount, club & specialty channels, owns ZURU's US broker partnership, and works daily with the Global Commercial Team..
Position Impact
The role owns listings, retail execution and promotional excellence across all channels. Success at 6 months: ZURU's US candy broker embedded and working to a clear account framework, with Gumi Yum submitted in full for every range review. At 12 months: Gumi Yum listed and trading across priority grocery and specialty accounts, with repeatable distribution gains.
Key Responsibilities
- New distribution & listings – Secure listings across grocery, specialty and unattended channels; submit in full, on time, for every range review.
- Broker management – Lead ZURU's US candy broker day-to-day; set priorities, targets and the framework to convert their network into distribution.
- Range review readiness – Own the P&L for key opportunities; prepare sell decks and pitch materials for every line review and merchandising window.
- Commercial & trade execution (4Ps) – Win feature, display and shelf presence through pricing and promotion.
- Account selling – Lead retailer pitches and negotiations to open new accounts.
- Cross-functional collaboration – Connect broker, merchandising, supply and internal teams to close distribution gaps quickly.
- Innovation launch – Land the Gumi Yum innovation pipeline into US retail.
Skills & Experience
- 6+ years in Sales in US confectionery or impulse FMCG.
- US grocery track record: new listings, distribution growth, retailer relationships.
- Experience managing a broker or agency network to deliver distribution outcomes.
- Trade execution across pricing, promotion, display and the 4Ps; P&L understanding.
- Right to work in the US; based in or able to relocate to Minneapolis or Bentonville.
Who thrives at ZURU
This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.
At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Want to see what life at ZURU really looks like? Follow LIFE@ZURU on Instagram or www.zuru.com
ZURU – Reimagining tomorrow 🚀
ZURU may use AI tools to help screen, assess or select applicants.