About the role
About the Role
We're building out a dedicated sales function at Playbook and need a Sales Lead to own it. This person runs our creator acquisition pipeline end-to-end — from sourcing leads to closing deals — and also manages and develops the team doing it. Every new Creator Manager (CM) coming into Playbook will report through this function until we scale further.
If you love data, accountability, and driving a team to hit meaningful numbers, read on.
What You'll Own
Daily Reporting
- Track sourcing engine output: new leads added to the database daily
- Report on leads contacted, replied, on-call, and closed
- Maintain clean, organized database with proper tagging and labeling
Day-to-Day Operations
- Morning stand-up and team check-ins
- Call reviews — listen, coach, improve
- Ongoing reporting on pipeline health and conversion rates
Systems & Tools
- Own the CRM — keep it clean and up to date
- Manage the databasing and lead tracking tool
- Oversee analytics, outreach scripts, pitch decks, and closing materials
- Handle contracts and closing process
Training & Enablement
- Build and maintain sourcing SOPs — how we find, qualify, and approach creators
- Own the Creator Manager onboarding and ramp-up process
- Own the implementation of the Creator Manager onboarding process of new creators
Team Leadership
- Hire, manage, and replace as needed — you own performance on this team
- Monitor team capacity and flag when we need more resources
- Own the goal: drive X closes per period and hold the team accountable to it
Who You Are
- A proven sales operator — you've run a pipeline, hit quotas, and managed a team
- Data-driven and process-obsessed — you live in the CRM and know your numbers cold
- A strong coach — you can listen to a call, diagnose what went wrong, and fix it
- Comfortable owning outcomes, not just activities
- Experience in creator economy, influencer, talent, or marketplace sales is a strong plus