Retail Sales Manager

Castrol is one of the world’s leading lubricant brands, serving customers and consumers in the automotive, marine, industrial and energy sectors. Castrol brands are recognised globally for their premium quality and high performance, shaped by the company’s commitment to innovation and cutting-edge technology. With products sold in more than 150 countries, Castrol has helped keep things moving on roads and racetracks, air, sea, and space for over 125 years.

Whether you're just starting out or ready for your next big move, you're in the right place to explore an exciting career with Castrol.

Job description

About the Role

Having a passion for cars and the automotive industry, this role allows you to join one of the leading brands, across large and progressive retailers making it a very exciting and dynamic market.

As a Retail Sales Manager at Castrol, you will be responsible for driving brand presence, sales growth and customer engagement across the automotive retail network. You will work closely with retailer sites and their staff to strengthen product knowledge, support promotional activities and ensure effective execution of retail initiatives. Working alongside the Key Account Managers, you will support the development and implementation of retail plans, provide market insights and identify opportunities to improve Castrol's commercial performance and brand positioning across the network.

Key Tasks

• Manage relationships with automotive retailer sites, building strong engagement with store managers and frontline staff to strengthen Castrol's brand presence.
• Drive Castrol's sales performance and brand visibility across retail outlets through effective sales and marketing initiatives.
• Execute retail campaigns, promotions and new product introductions, ensuring successful implementation across assigned sites.
• Deliver product knowledge training and support retailer staff in understanding Castrol's product portfolio, benefits and value proposition.
• Build strong relationships with retailer staff, understand their business needs, address challenges and identify opportunities to improve sales.
• Gather feedback from store visits and market assessments, identifying competitor activities, customer trends and opportunities for business improvement.
• Monitor Castrol's performance at individual retail sites and identify opportunities to increase sales, market share and overall commercial value.
• Plan and manage monthly store visits, ensuring regular engagement with retailers and effective execution of agreed activities.
• Work closely with Key Account Managers and the wider sales team to support retail strategies, business plans and continuous improvement initiatives.

Experience Required

• Diploma or Bachelor's degree in Business, Sales, Marketing or a related discipline would be advantageous.
• 0–2 years of experience in sales, customer service, business development or a customer-facing role.
• Basic understanding or exposure to the automotive or mechanical industry, preferably within automotive retail, workshops, service centres or the aftermarket sector.
• Strong communication and interpersonal skills, with the ability to build relationships and engage confidently with different stakeholders.
• Customer-focused mindset with the ability to understand customer needs, handle queries and resolve challenges.
• Interest in sales, brand development and driving business growth through customer engagement.
• Good organisational and time-management skills, with the ability to plan store visits and manage multiple priorities.
• Basic proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Ability to work towards individual and team sales targets, KPIs and business objectives.
• Willingness to travel regularly to retailer sites as part of the role.

Privacy

The Castrol entity recruiting for this role is the data controller for the personal information you provide. We use it to assess your application and to manage the recruitment and onboarding process. We may share it with service providers who support our recruitment, and it may be transferred to other Castrol entities internationally under appropriate safeguards. We keep it only for as long as necessary. For details of how we use your information and your data protection rights, contact privacy.response@castrol.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to Castrol recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.