About the role
We are seeking a strategic, growth-oriented National Account Manager to build and scale multiple revenue channels, including a national accountant partner network, a broader referral partner ecosystem, and direct sales opportunities. This role will be accountable for driving partner-sourced revenue across key offerings such as Residual Fertility Valuation and Section 180, while also supporting direct deal execution in partnership with internal teams.
This position is designed to scale over time. As revenue and partner coverage expand, the National Account Manager will have the opportunity to build and lead a sales and partner management team, evolving into a senior commercial leadership role.
Core Responsibility Areas
1. Partner Network Development & Management (Primary Focus)
Own the strategy, growth, and performance of a nationwide accountant partner network (100+ firms).
Responsibilities
- Identify, recruit, and onboard accounting firms into the national partner network
- Segment partners (Tier 1 / Tier 2) and develop engagement strategies by firm type and geography
- Serve as the primary relationship owner for partner firms, ensuring activation, enablement, and sustained performance
- Drive partner engagement through enablement, education, and ongoing communication
- Monitor partner performance and implement improvement or re-engagement plans as needed
1. Referral Partner Network (Expanded Scope)
Build and manage non-accountant referral partnerships that contribute to pipeline and revenue growth.
Responsibilities
- Identify and onboard complementary referral partners (consultants, advisors, ag service providers, etc.)
- Define referral programs, expectations, and success metrics
- Maintain active relationships with referral partners to drive consistent lead flow
- Track referral performance and optimize incentives and enablement strategies
1. Partner-Sourced & Direct Sales Execution
Support revenue growth through partner-sourced deals and selective direct sales activity.
Responsibilities
- Drive revenue through partner-sourced opportunities from accountant and referral networks
- Support deal progression by collaborating with internal sales, agronomy, and delivery teams
- Participate in prospect meetings as needed to help close strategic or complex opportunities
- Identify opportunities for direct sales when partner involvement is not required or optimal
1. Strategy, Analytics & Cross-Functional Collaboration
Ensure scalable, data-driven growth across all commercial channels.
Responsibilities
- Track and report on network growth, activation, revenue contribution, and pipeline health
- Analyze market trends and competitor activity to inform expansion strategy
- Partner with Marketing to develop enablement materials, campaigns, and partner-facing content
- Collaborate with leadership to refine go-to-market strategy and partner economics
Qualifications
- Bachelor’s degree in Business, Finance, Marketing, or related field (MBA preferred)
- 5+ years of experience in account management, business development, channel sales, or partnerships
- Proven success building and managing partner or referral networks
- Strong understanding of accounting, financial services, or professional services ecosystems
- Excellent relationship-building, negotiation, and executive communication skills
Compensation Structure
This role offers a competitive base salary plus uncapped earning potential aligned with revenue generation.