About the role
About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
Role Overview
The Regional Sales Lead owns the affiliate growth strategy and execution for the Mandarin-speaking market, reporting into our global BD team. You'll be on the ground — sourcing and building relationships with crypto communities, KOLs, HNW individuals, and professional traders to drive user acquisition and deepen Bybit's presence in one of the world's most active retail crypto markets
Responsibilities
- Affiliate Network Building: Proactively identify, recruit, and develop affiliates with communities of HNW clients, professional traders, and active crypto participants.
- KOL & Influencer Partnerships: Source and manage relationships with crypto KOLs, influencers, and media channels — negotiate campaigns, co-branded content, and referral programs that drive registrations and trading volume on Bybit
- HNW Client Management: Build and maintain direct relationships with high-net-worth individuals and trading groups; serve as their primary Bybit contact, ensuring they have access to relevant products (OTC desk, VIP programs, institutional-grade features)
- User Acquisition Strategy: Devise creative, locally-relevant approaches to acquire users — going beyond standard playbooks to find what works in unique crypto landscape
- Market Intelligence: Stay on top of crypto regulation, competitor activity (local and global exchanges), and community sentiment — feed insights back to regional and global leadership
- Performance Optimization: Own and report on affiliate acquisition of OKRs — registration, deposit conversion, trading volume, retention — and iterate based on data to improve ROI
- Cross-functional Collaboration: Work closely with Bybit's product, compliance, marketing, and VIP teams to localize offerings and ensure the Mandarin-speaking user experience is best-in-class
Requirements
- 3+ years of solid experience in cryptocurrency, FX, fintech, or financial services — with a demonstrable track record of building affiliate networks or BD pipelines from scratch
- Business development or affiliate management experience — you understand the mechanics of referral economics, commission structures, and partner lifecycle management
- Strong project management skills — comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously
- Data-driven mindset — you understand acquisition OKRs (CPA, LTV, deposit conversion, volume per referred user) and use segmentation and analytics to optimize performance
- Fluent in Mandarin — this is non-negotiable; you'll operate between global HQ and local partners daily
- Self-starter mentality — you don't wait for instructions; you find the opportunity and bring the plan
Nice to Have
- Previous experience at a crypto exchange — you know how exchange BD works
- Experience working across time zones and cross-cultural teams in a global organization
- Genuine passion for blockchain technology, DeFi, and the evolving crypto payments space
- Existing relationships with Mandarin-speaking financial media, fintech associations, or institutional broker networks
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.