About the role

Drive market growth in the Philippines by adapting the global marketing strategy to local specifics and trends, based on continuous monitoring of the competitive landscape and cultural shifts
Coordinate the work of local specialists (KOL, SMM/Community, PR/Events, Content): set priorities, assign and review tasks, remove blockers and create an efficient working environment, with the prospect of formally leading the team
Develop quarterly marketing plans with locally relevant strategies for Philippines and its client community
Manage the regional marketing budget, allocating spend across channels based on performance data and continuously improving efficiency and results
Use analytics platforms to monitor campaign performance, understand user behavior and guide the team's priorities
Serve as the key link between the local team and Global HQ: share market insights and coordinate on global campaigns

3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM
Experience working in cross-functional teams: setting clear tasks, prioritizing and evaluating results
A hands-on operator, comfortable executing personally with the leadership potential to grow into leading a team
Expertise in organic and partnership-driven acquisition in the Philippines
Proven experience managing and optimizing a monthly regional marketing budget of $50,000+, with a track record of lowering CPA and maximizing ROI
Solid hands-on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends
Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track
Native Tagalog and fluent business English for daily communication with cross-regional teams

People management experience, ideally leading a team of up to 3 people
Strong background in sourcing, auditing and closing complex deals with influencers, financial bloggers, media contacts and local partners in the Philippines
Hands-on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis and fraud detection
PPC experience with Google Ads, Meta Ads or other platforms popular in the Philippines: campaign setup, bid and budget optimization, A/B testing of creatives, landing pages, and running campaigns
Knowledge of financial advertising compliance in the Philippines
Understanding of the trading client funnel - acquisition, first deposit and retention
Familiarity with AI and automation tools to support content and campaign production

Regional Marketing Manager - Philippines