About the role
About the Role
Own hands-on product marketing and demand generation for an AI platform serving the hospitality sector. You will build positioning, campaigns, and growth programs that help customers understand and adopt the product.
What You'll Do
- Develop product positioning, messaging, and website pages tailored to customer segments.
- Create video content, use cases, webinars, blog posts, and other marketing materials.
- Research competitors and market trends to inform go-to-market strategy.
- Run content and channel experiments, including newsletters, podcasts, and influencer partnerships.
- Plan field marketing campaigns, events, conferences, and customer relationship dinners.
- Develop thought leadership content for company leaders across LinkedIn and other channels.
- Direct and optimize paid campaigns, signup funnels, lead generation, and conversion experiments.
What We're Looking For
- At least 5 years of marketing experience in B2B SaaS or AI, with ownership of end-to-end campaigns.
- Hands-on experience across product marketing, positioning, demand generation, and paid acquisition.
- Experience with both inbound channels, such as SEO and content, and outbound programs, including events and field marketing.
- Ability to measure campaign results, analyze conversion funnels, and run A/B tests.
- Strong content and campaign portfolio, including experience with complex or technical products.
- Experience in a fast-growing company and comfort running multiple marketing experiments. Hospitality experience is not required.
Compensation & Benefits
Base salary is $150,000 to $240,000 annually, with equity and comprehensive health insurance and a 401(k) match. Visa sponsorship is not available.
Location
On-site in San Francisco, California.