About the role
About the role
As the Performance Marketing Manager at IPG Mediabrands, you’ll play a key role in developing, managing, and executing strategic performance marketing campaigns across a diverse portfolio of clients. This role requires a dynamic leader who is hands-on with campaign execution, passionate about data, and skilled in translating business goals into impactful media outcomes.
Key Responsibilities
Strategy & Campaign Leadership
- Define and lead performance marketing strategies across key channels: SEM, social media, display, content discovery, mobile, and more.
- Collaborate closely with media planners to ensure alignment of performance strategies with overall campaign objectives.
- Tailor solutions based on client needs—both stated and unstated—and support seamless integration with agency teams.
- Set and manage acquisition and growth KPIs across performance channels.
- Continuously evaluate and adjust campaign strategies based on real-time performance data and KPIs.
- Champion the use of multi-touch attribution models to understand the full customer journey and optimize conversion pathways.
- Develop brand plans and lead Quarterly Business Reviews (QBRs), tracking key campaign metrics and performance.
- Drive test-and-learn initiatives including A/B and multivariate testing to inform optimization and innovation.
Market & Product Insights
- Understand client businesses and internal product offerings in-depth.
- Monitor competitor activity to identify gaps and new opportunities.
- Leverage audience insights to improve targeting, segmentation, and engagement across platforms.
- Identify and explore emerging formats, platforms, and technologies to push campaign innovation.
Analytics & Reporting
- Promote a data-driven culture by embedding analytical thinking across the team.
- Translate data into actionable insights that enhance marketing effectiveness and business outcomes.
Client Servicing
- Act as a day-to-day performance marketing lead for clients, working closely with internal media planning and performance teams.
- Guide the team to proactively identify client challenges and offer innovative, performance-driven solutions.
Leadership & Team Development
- Oversee the performance marketing team, ensuring clarity of direction, timely delivery, and workload management.
- Keep the team informed and upskilled in the evolving digital ecosystem—tools, platforms, formats, and best practices.
- Support the Head of Performance in identifying and capturing organic growth opportunities.
- Inspire, coach, and motivate team members to bring fresh thinking and elevate client outcomes.
Tools & Platforms
Proficiency in the following platforms is essential:
- Google Ads & Google Analytics
- Facebook Ads Manager & Facebook Business Manager
- Google Tag Manager
- Shopee & Lazada Ads Platforms
Requirements
- Bachelor's degree in Marketing, Advertising, or a related field.
- Minimum 5 years of experience leading a performance marketing team.
- Strong command of English—both written and verbal.
- Excellent communication, client engagement, and stakeholder management skills.
- Deep understanding of digital platforms, analytics, and performance optimization.
At IPG Mediabrands, we don’t just drive performance—we build meaningful connections between brands and people. If you’re ready to lead bold ideas and deliver real results, we’d love to hear from you.