About the role
Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.
We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.
All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.
Explore our work
Captions — Our flagship creative workspace
Tesseract — Our professional video engine for AI agents
Research — The foundation models we build in-house
Updates — The latest from Mirage
TechCrunch, Forbes, Fast Company — Press
Our Investors
We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.
Please note that most of our roles will require you to be in-person at our NYC HQ (located in Union Square)
Description
We’re looking for a Performance Marketer to help scale our user acquisition efforts across paid channels. This role blends strategy and execution, with ownership across planning, launching, and optimizing campaigns on both mobile and web.
You’re comfortable managing a growing program, bringing structure as budget scale, new product features launch, and experiments run in parallel. You move quickly, care deeply about quality, and use data to iterate and learn.
Day to day, you’ll balance hands-on campaign management with short and long term growth planning. You’ll monitor performance, test new ideas, ship creative, and identify opportunities to drive sustainable growth in a fast-moving startup environment.
Key Responsibilities
- Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
- Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
- Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
- Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
- Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
- Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
- Prepare regular performance reports and contribute insights that inform optimization decisions and future investment
Preferred Qualifications
- Minimum of 4+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
- Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
- Solid understanding of conversion tracking across mobile and web platforms.
- Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.
Benefits
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter Benefits
- Catered lunch multiple days per week
- Dinner stipend every night if you're working late and want a bite!
- Grubhub subscription
- Health & Wellness Perks
- Multiple team offsites per year with team events every month
- Generous PTO policy
Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Please note benefits apply to full time employees only.