Performance Marketing Manager - BeReal

About Voodoo

Founded in 2013, Voodoo is a tech company that creates apps and mobile games with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes popular apps such as BeReal and Wizz, alongside chart-topping games like Mob Control, Block Jam & more.

About BeReal

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 100+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across consumer and social apps.

Role

Voodoo is looking for an Performance Marketing Manager to own user acquisition activities for BeReal. Leading the paid strategy and operations, you will leverage your expertise and creativity to pushing BeReal's scale worldwide.

• Plan and manage user acquisition campaigns, through all networks
• Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our apps
• Work closely with our Product and Creative teams to coordinate efforts and share feedback
• Use our suite of internal growth tools and interface with our Tech team to continuously improve them
• Deepen your performance marketing and paid expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
• Lead transversal projects

Profile

• You have experience in performance marketing and paid acquisition, in application or gaming companies
• You have a successful track record with ROAS strategies on mobile games and/ or apps
• You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
• You’re well-versed with experimentation methodologies and processes
• You have experience with influencer marketing and ASO
• You’re a hacker: you’ve already tried innovative organic/ viral tactics
• You speak and write English fluently
• You wish to work in an environment that values candor, freedom, and responsibility

Benefits

• Competitive salary
• Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
• Swile Lunch voucher
• Gymlib (100% borne by Voodoo)
• Wellness activities in our Paris office
• Flexible vacation policy
• Remote days
• Child daycare facilities (Les Petits Chaperons rouges)