About the role
Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're looking for a Mobile User Acquisition Manager to join our amazing Marketing team.
Responsibilities
- Acquire new and high-quality players for our games in an efficient and profitable manner.
- Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls.
- Build strategic relationships with key acquisition partners, and ad networks.
- Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning.
- Manage fast-paced performance marketing projects under tight schedules and budget constraints.
- Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D.
- Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency.
Requirements
- 2 + years in mobile user acquisition and ad buying analysis experience at scale
- Campaign management on self-served platforms - a Must
- Highly analytical and technical: Understands components of ad calls across various channels
- Ability to manipulate and analyze large quantities of data and present it in reports
- Deep understanding of mobile attribution
- Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
- Ability to take on multiple projects at the same time
- Strong organizational, analytical, presentation and problem solving skills
- Profound knowledge of MS-Office Products (Excel in particular)
- Fluent English - verbal and written
Advantage
- Bsc in Industrial Engineering, Economics, Statistics or similar field.
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