Marketing Representative

Build the Future with Us — EquipmentShare is Hiring a Marketing Representative

At EquipmentShare, we’re not just filling a role — we’re assembling the best team on the planet to build something that’s never been built before. We’re on a mission to transform an industry that’s been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares.

We’re hiring a Marketing Representative at our Corporate Headquarters in Columbia, MO, and we’re looking for someone who’s ready to grow with us, bring energy and drive to their work, and help us build the future of construction.

The Marketing Representative drives growth for EquipmentShare's Vehicle Solutions division through multi-channel marketing campaigns, organic and paid social media management, creative content development, and digital advertising initiatives.

This position is responsible for independently managing social media campaigns across Facebook, Instagram, LinkedIn, and YouTube, including content creation, audience targeting, paid advertising, and performance optimization. The role requires hands-on experience with Meta Ads Manager, proficiency in creative software such as Canva and Adobe Creative Cloud, and the ability to develop original marketing concepts and engaging visual content.

The Marketing Representative also supports marketing operations, including CRM management, customer attribution, lead generation, and acquisition funnels, while cultivating strategic

partnerships and supporting business development initiatives. The position utilizes AI-powered tools to enhance content creation, graphic design, video production, marketing automation, and overall workflow efficiency.

Ideal candidates possess at least three years of relevant experience, a degree in marketing or equivalent experience, and a strong understanding of digital marketing strategies, social media algorithms, creative production, and data-driven campaign optimization.

Primary Responsibilities

• Marketing Strategy & Campaign Management: Plan and execute multi-channel campaigns, manage budgets, perform A/B testing, and track performance KPIs to optimize ROI.
• Creative & Brand Production: Lead end-to-end production of digital and print marketing collateral, including photography, videography, graphic design, vehicle wraps, and signage. Utilize AI-assisted workflows to maximize production efficiency.
• Digital & Social Media: Manage the digital presence across Facebook, Instagram, LinkedIn, and YouTube. Develop content strategies, lead community management, and monitor performance analytics.
• Marketing Operations & Growth: Oversee CRM input, customer attribution, and sales data reconciliation. Build and maintain customer acquisition funnels (e.g., Unbounce, Jotform) and support SMS marketing efforts.
• Partnerships & Business Development: Cultivate and manage strategic partnerships (e.g., industry influencers, media organizations) and represent the company at networking and expansion events.
• Paid Media Strategy: Collaborate with the broader team on regional Meta advertising structure, process development, and paid media growth initiatives.

Why EquipmentShare?

Because we do things differently — and we think you’ll feel it from day one. We’re a people-first company powered by cutting-edge technology. That means our proprietary T3 platform doesn’t just run our business — it also makes your job easier, safer, and more connected. Whether you’re behind the wheel, under the hood, leading a branch, or closing deals — tech supports you, and you drive us forward.

We’re a team of problem-solvers, go-getters, and builders. And we’re looking for teammates who take pride in doing meaningful work and want to be part of building something special.

Perks & Benefits

• Competitive compensation
• Full medical, dental, and vision coverage for full-time employees
• Generous PTO + paid holidays
• 401(k) + company match
• Gym membership stipend + wellness programs (earn PTO and prizes!)
• Company events and quarterly team activities
• 16 hours of paid volunteer time per year — give back to the community you call home
• Career advancement, leadership training, and professional development opportunities

About You

You want to be part of a team that’s not just changing an industry for the sake of change — we’re transforming it to make it safer, more secure, and more productive. You bring grit, heart, and humility to your work, and you’re excited about the opportunity to grow within a fast-paced, mission-driven environment.

We’re looking for people who:

• See challenges as opportunities
• Embrace change and continuous improvement
• Bring energy, effort, and optimism every day

Skills & Qualifications

• Strong understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube).
• Proficiency in marketing and creative tools (e.g., design software, Meta Business Suite, CRM platforms).
• Excellent written and verbal communication skills.
• Ability to work collaboratively across departments and implement data-driven marketing strategies.
• A strong collaborator with a cross functional marketing team on future growth initiatives. Education and Experience:
• High school diploma or equivalent, required
• Bachelors degree in marketing or relevant experience, required
• At least 3 years of experience in marketing, sales, or digital media.
• Physical Requirements:
• Prolonged periods sitting at a desk and working on a computer.

A Workplace For All

At EquipmentShare, we believe the best solutions come from a team that reflects the world around us. Our initiative — A Workplace For All — is rooted in the belief that we must work together to solve some of the toughest problems in construction. That means attracting, developing, and retaining great people from all walks of life.

We value different backgrounds, talents, and perspectives. We want you to feel like you belong here — because you do.

EquipmentShare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or status as a protected veteran.

Employment is contingent on passing a background check. Additionally, some roles require passing a drug test, depending on the job responsibilities.