Marketing & Sales Lead

About Oath Africa

Oath Africa is a science-driven agricultural company leveraging soil biology, microbes, and plant-based innovation to address some of the world’s most urgent challenges — climate resilience, food security, and the transition to sustainable agriculture.

Through farmer-first, execution-focused partnerships, Oath Africa deploys science-backed soil inoculant solutions designed to improve soil health, increase crop yields, strengthen farmer livelihoods, and build long-term agricultural resilience across Africa. Our approach meets farmers where they are, building practical and scalable solutions from the ground up.

At Oath, we believe healthier soils create healthier ecosystems and stronger communities. By combining scientific research with on-the-ground implementation, we are helping create a more sustainable future for the next generation.

When you join Oath Africa, you become part of a collaborative network dedicated to innovation, impact, and sustainable development. You’ll work alongside a multidisciplinary team of highly trained scientists, operators, and problem-solvers committed to transforming agriculture across the continent.

Position Summary

We are seeking a dynamic, commercially astute and results oriented Marketing and Sales Lead to support the Company’s commercialization and market expansion plans of Oath Soil Life (OSL). The Marketing and Sales Lead will bring valuable and established market networks, has a well-established professional presence to solidify and scale-up OA’s the commercial presence in the Rwandan agri-input market. OSL is a science-based microbial soil technology that restores soil health and improves crop yields, a new category of input for most of the market. This individual will draw on existing relationships within the agro-dealer and wholesale networks to introduce OSL, build a robust sales pipeline, and generate demand for a product category most dealers and channel partners will be encountering for the first time, while playing a central role in shaping OSL's go-to-market strategy in Rwanda. The role will also be responsible for coordinating marketing campaigns, supporting sales growth, developing distribution channels, strengthening customer relationships and accelerating farmer adoption of OSL across Rwanda and emerging African markets.

Responsibilities

• Contribute to building the sales and business development pipeline.
• Implement sales plans and activities to achieve agreed revenue, sales volume and market penetration targets.
• Own end to end sales execution in Rwanda from prospecting through close with an emphasis on proactively generating demand and building market awareness
• Leverage existing relationships across agro-dealer, wholesale, and broader agri-input distribution networks to introduce OSL and drive early traction
• Contribute to go-to-market strategy for Rwanda, including positioning, channel approach, and prioritization of dealer segments best suited to adopt OSL
• Shape OA Marketing and Sales strategy, identifying new markets/partners, setting pricing and go-to-market approaches
• Organize, in collaboration with Agronomy Teams, and implement on-the-ground product demonstrations, field days, and farmer/dealer showcases to build trust and confidence in OSL
• Maintain an accurate customer database and sales pipeline using CRM tools
• Monitor sales performance and prepare monthly sales reports and forecasts focusing on quarterly and annual sales targets.
• Manage digital marketing activities, including social media, website content and promotional communications.
• Support the Communications lead to document and communicate farmer success stories, demonstration results and product benefits.
• Coordinate In-person materials drop-off, follow-up visits with clients/partners, order-taking and account management
• Design and initiate market surveys to track activity and market perception shifts in the agri-input space, feeding relevant insights back to the team to inform strategy
• Serve as the link between farmers, agro-dealers, channel partners, and Oath Africa, surfacing market insights, customer needs, and adoption barriers, to inform product and strategy
• Represent at relevant industry events, trade fairs, or agricultural forums to build visibility and generate leads

Qualifications and Experience

• Bachelor's degree in business administration, marketing and sales, agribusiness, or related field
• At least 5+ years of experience in sales or business development, ideally in agri-inputs or agriculture
• Strong communication skills, written and verbal
• Fluent in English, and Kinyarwanda; knowledge of French is an advantage
• Fluency in SNS/MOPA required
• Proficiency in workplace software such as Microsoft Office and familiarity with other industry specific digital marketing tools.

Core Competencies

• Proactive self-starter and Entrepreneurial mindset
• Confident pitching to prospects, follow ups, and closing deals
• Existing, active network within Rwanda's agri-input ecosystem, including relationships with agro-dealers and/or wholesale channel players
• Demonstrated success of generating and converting new pipeline, ideally including experience introducing new products or categories to market
• Ability to engage across all levels of the value chain from smallholder farmers to larger channel partners
• A combination of high-level planning and enthusiasm for hands-on, “boots on the ground” sales work
• Leadership potential, with the ambition to build and manage a local commercial team
• Ability and willingness to travel within Rwanda