About the role
what is CRED?
CRED is an exclusive community for india’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior.
CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.
here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better.
what will you do?
- build trust in and understanding of CRED among external audiences by producing a steady body of editorial: blogs, website content, reports, and brand and product narratives that shape how people think about money, credit, and the category CRED operates in.
- think like a fintech and lifestyle journalist. mine product, engineering, design, and talent teams for the details worth telling, then connect them into stories that are new, credible, and grounded in the CRED brand and its values.
- own the writing end to end: point of view, structure, and line-level craft, plus the judgment to match each story to the right format (long-form report, blog, product page, founder essay, social).
- hold the editorial bar for the brand across voice, rigour, and factual defensibility, so everything published under CRED reads like it came from one credible mind.
you should apply if you have
- a track record of owning and shaping narratives over the long term, not just filling a content calendar
- a body of work that proves range across formats and a distinct point of view
- the ability to work across teams with different priorities and still land a coherent story
- Deeply passionate about tech and has worked on long form tech content writing
- background in fintech, business, or lifestyle editorial
- experience writing in a founder or executive voice
- ability to predict, measure, and articulate the impact of editorial against CRED's business and comms priorities
- data sensibility for reports and long-form