About the role
Base Location: Noida (Extensive Pan-India Travel Required)
Role Overview
We are looking for a high-ownership, execution-first General Manager to drive cross-sell initiatives by working closely with offline business teams and partners across locations. This role is critical in bridging central product and business teams with on-ground leaders, ensuring rapid execution, structured feedback loops, and strong MIS-driven decision making. The role demands significant travel, deep coordination with senior field leaders, and the ability to operate with
an entrepreneurial mindset in ambiguous, fast-moving environments.
Key Responsibilities
- Act as the single-point owner for driving cross-sell initiatives through offline teams across regions
- Travel extensively across cities to work with regional and city heads, align on targets, incentives, and execution plans, and resolve on-ground bottlenecks in real time
- Ensure consistent execution of cross-sell programs across all locations
- Drive adoption of new products through offline channels and identify high-potential locations and teams for scaling
- Build and refine cross-sell playbooks in collaboration with central teams based on field learnings
- Act as the voice of the field by gathering structured feedback from frontline teams and leaders
- Translate qualitative on-ground feedback into clear, actionable inputs for product, operations, and leadership teams
- Build and own robust Excel-based MIS dashboards covering cross-sell performance, location-wise metrics, leader-wise performance, and funnel conversion
- Ensure data accuracy, reporting discipline, and timely business reviews
- Use MIS and insights to drive accountability and course correction
- Work closely with senior offline leaders, product, operations, and analytics teams
- Influence without authority and drive alignment across multiple stakeholders
Candidate Profile
Experience
- 8–14 years of overall experience (flexible for exceptional candidates)
- Strong exposure to field-led or offline businesses with multi-location operations
- Prior experience in startups, founder’s office roles, early-stage ventures, or P&L; ownership is strongly preferred
Mindset & Traits
- Entrepreneurial mindset with strong ownership orientation
- High hunger to grow and visible career ambition
- Comfortable with ambiguity, travel, and on-ground problem solving
- High energy, resilience, and strong bias for action
- Excellent relationship-building skills with senior leaders and field teams
Skills
- Strong Excel skills including MIS creation, dashboards, and analysis
- Structured thinking and clear communication
- Ability to convert unstructured field inputs into actionable business insights
- Comfortable presenting insights and recommendations to senior leadership
What Success Looks Like (12–18 Months)
- Cross-sell becomes a scaled, repeatable growth engine through offline teams
- Clear ownership, execution playbooks, and MIS established across locations
- Strong trust and working relationships built with regional and city leaders
- Field feedback consistently influencing product and business decisions
Why This Role
- High-impact, high-visibility role working closely with leadership
- Opportunity to shape and scale offline × digital cross-sell at a national level
- Ideal for candidates seeking real ownership rather than a desk-bound GM role