About the role
Pionnier des ventes événementielles en ligne depuis 2001 et acteur incontournable du e-commerce en Europe, Veepee collabore avec plus de 7 000 marques pour proposer des produits à forte décote, disponibles sur une durée limitée. Présent dans de nombreux univers parmi lesquels la mode, la maison, le vin, le voyage, ou encore la beauté ... Veepee a réalisé en 2024 un chiffre d’affaires de 3,3 milliards d’euros TTC et compte 5 000 collaborateurs répartis dans 10 pays.
📄 DESCRIPTION DU POSTE
- Data drives strategic decisions at Veepee, particularly within the Marketing department. As a Lead Data Analyst, specialised in CRM , you will play a crucial role in the Marketing Data & Insight team. Combining hands-on analytical expertise with technical mentorship, you will drive CRM analytics strategy while supporting and developing the team
- The missions, for you and the people you will mentor, will focus on bringing the appropriate support to the CRM team transforming complex customer data into actionable insights.
- As a lead, you will have to
- Empower and upskill the team members, guiding their technical and functional growth.
- Organize workloads and manage priorities.
- Ensure methodology consistency and strategic alignment
- Be the guarantor for data accuracy, reporting standards, and quality of communication.
- Be a privileged interlocutor for Data Insight Director and CRM Director. Acting as a key analytical partner for them
🎯 MISSIONS
Analysis & Recommendations:
- Use Veepee data (Collect, analyze and interpret data) and provide actionable insights and concrete optimization levers for CRM (Ex : Commercial pressure management, Member Lifecycle scoring). Adapt your analysis depending on the context and current problems
- Proactively investigate ad-hoc business issues to deliver timely, context-aware diagnosis and guidance.
- Synthesize findings into clear, concise, and structured presentations. Present your results to stakeholders, including senior management and Codir member
Relevant Dashboard :
- Design and deliver high-impact dashboards that empower the CRM teams to track business performance efficiently and autonomously.
- Translate complex customer journeys into intuitive visual dashboards, empowering CRM campaign managers and marketing leads
Analytics Engineering : Design, build, and maintain CRM data models and analytical tables within the central data platform, following requirements and guidelines.
Data integrity : Ensure data integrity and quality by collaborating with technical teams (Tech Data team) to implement effective data management processes
Mentor analysts:
- Provide functional and technical mentorship to data analysts, enforcing rigorous standards to guarantee the accuracy, relevance, and coherence of all team deliverables.
- Coach analysts on problem-solving, data storytelling, and translating raw data into actionable business recommendations.
- Follow project execution and ensure deadlines are met
Supervise tool usage :
Supervise and standardize the team’s use of analytical and BI platforms
👉 PRÉ REQUIS
- Master degree in Mathématiques, Statistiques, Informatique or Marketing (with a data specialisation).
- 5+ years as a Data Analyst with strong specialization in CRM analytics
- Technical Skills
- Proficiency in SQL for data analysis, encompassing the full data lifecycle from retrieval to results presentation.
- DBT skills
- Advance experience with data visualization tools,
- Familiarity with CRM tracking tools and data architectures
- Strong analytical and problem-solving skills.
- Excellent communication and Proven presentation &report writing skills
- A strong appetite for supervising projects and people
- Knowledge of e-commerce trends and CRM best practices.
- Attention to detail and the ability to work in a fast-paced environment.
- Fluent English mandatory
✅ AVANTAGES
👉 Prime variable
👉 Participation aux bénéfices et plan d'intéressement
👉 Bureau flexible avec au minimum 3 jours sur place et jusqu'à 2 jours à domicile
👉 Plate-forme d'apprentissage des langues en ligne
👉 Comité d’entreprise CE et ses nombreux avantages
👉 Chèques CESU et chèques vacances
👉 Accès à une restauration d'entreprise et cantine connectée
👉 Accès à la Salle de sport
❓ EN SAVOIR PLUS SUR L'ÉQUIPE
At the heart of Marketing, the Marketing Data & Insight team provides the most relevant data analysis on a daily basis for decision-making and to serve the business. Today, the team is made up of 7 people and 2 areas of expertise: Data Analyst & Insight Specialist, in order to be able to rely on our internal data, but also on market data & trends. The team is dynamic and full of great people (such as Veepee in general) .
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