About the role
Job Summary
About IOPE
IOPE is a science-forward beauty brand rooted in cutting-edge biotechnology and innovation. As part of the Amorepacific portfolio, IOPE is committed to delivering high-performance skincare backed by research and results. We are looking for a dynamic and strategic communications leader to help shape how IOPE shows up across digital platforms and in the cultural conversation.
Position Summary
The Senior Manager, Integrated Communications will lead the strategic planning and execution of IOPE’s brand voice and presence across social media, influencer marketing, and public relations. This role is responsible for driving awareness, engagement, and brand equity through compelling storytelling, thoughtful partnerships, and multi-channel communications. The ideal candidate is a cross-functional leader, creative thinker, and strong communicator who understands how to build and amplify brand love in a fast-paced, digital-first environment.
Key Responsibilities
Social Media Marketing
- Monitor analytics and metrics to gauge success of social media posts and campaigns.
- Research social media trends that relate to target audience’s interest.
- Manage a social media content calendar for various channels, planning and scheduling posts in advance.
- Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement.
- Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
- Collaborate with the marketing team to grow the company’s network and target new followers.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Collaborate with sales and marketing teams to develop social media campaigns.
Influencer Marketing & Public Relations
- Build and manage influencer strategies that align with brand goals and product launches
- Identify, negotiate, and maintain relationships with a network of creators (macro, micro, and emerging voices)
- Track performance, ROI, and impact of influencer campaigns
- Lead earned media strategy including product seeding, press events, and editor relations
- Partner with agency teams or internal PR resources to secure coverage in beauty, lifestyle, and relevant verticals
- Manage messaging and communications plans for product launches and brand milestones
Integrated Campaigns
- Collaborate with brand, e-commerce, and creative teams to support 360° campaign development and execution
- Ensure cohesive messaging across all channels and consumer touchpoints
- Develop seasonal and yearly communications calendars
Qualifications
- Bachelor’s degree in Marketing, Communications, PR, or a related field
- 6–8+ years of experience in integrated communications, ideally within the beauty, fashion, or lifestyle sectors
- Deep understanding of the digital and media landscape, especially TikTok, Instagram, and creator/influencer culture
- Strong storytelling skills and brand voice development
- Ability to create captivating content for social media platforms.
- Proven track record in managing multi-channel campaigns from strategy to execution
- Excellent communication, project management, and organizational skills
- Passion for beauty, skincare, and innovation
Preferred Skills
- Experience working with Korean or global beauty brands
- Familiarity with social media analytics tools (e.g., Sprout Social, Dash Hudson)
- Existing network of media contacts and influencers in the beauty space
- Bi-lingual in Korean a plus, but not required
Company Benefits
- Medical, Dental, and Vision Insurance
- HSA Employer Contributions and FSA Options
- 401k Participation with company matching.
- Discount on all APUS Brands Products
- Gratis Program - Gift box with top selling products, twice a year
- Paid Maternity Leave
- Short Term and Long Term Disability Insurance
- Paid Time Off: Vacation / Personal days / Sick days
- Company offered Mental Counseling for all employees
- Office-closed holidays and floating holidays
- Company sponsored events
- Education assistant Program
- Employee Referral Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status