Head of Marketing – LATAM & US

🚀Join our Data+AI remote startup 🚀

Muttdata is a dynamic startup committed to crafting innovative systems using cutting-edge Big Data and AI technologies. If you consider yourself a data nerd like us, we'd love to connect!

We are looking for a strategic, results-driven Head of Marketing to lead Marketing into its next stage as a strategic function with a measurable contribution to revenue. Reporting to the Global CRO, you'll own Marketing's strategy, budget, team, and results across two different markets: the US, where we are building brand and pipeline, and Mexico and LATAM, where we grow relationships with referenceable logos.

This is a senior leadership role for someone with sharp business judgment. You'll decide where the budget goes and why, make Marketing's impact visible and trusted by Sales and leadership, and lead a senior team of specialists who work with AI every day.

The ideal candidate is a hands-on manager with the ability to take strategic actions while leading the marketing department.

🚀 What We Do

• Leveraging our expertise, we build modern Machine Learning systems for demand planning and budget forecasting.
• Developing scalable data infrastructures, we enhance high-level decision-making, tailored to each client.
• Offering comprehensive Data Engineering and custom AI solutions, we optimize cloud-based systems.
• Using Generative AI, we help e-commerce platforms and retailers create higher-quality ads, faster.

🌟 Our Partnerships

• Amazon Web Services
• Astronomer
• Databricks

🌟 Our values

• 📊 We are Data Nerds
• 🤗 We are Open Team Players
• 🚀 We Take Ownership
• 🌟 We Have a Positive Mindset

🔍 Curious about what we’re up to? Check out our case studies and dive into our blog post to learn more about our culture and the exciting projects we’re working on! 🚀

Responsibilities 🤓

Strategy & positioning

• Define Marketing's strategy and annual plan, aligned with commercial targets by geography.
• Sharpen Muttdata's positioning in Data & AI services, with a differentiated story for the US , for Mexico, and for LATAM.
• Contribute to leadership decisions on priority verticals and US go-to-market, and turn them into Marketing plans.

Revenue, budget & attribution

• Own Marketing's contribution to pipeline, not MQL volume.
• Create a solid strategy that drives organic leads with clear intention.
• Define lead and attribution standards with Sales, and make sure both teams adopt them.
• Allocate the budget across brand, demand generation, and account growth by market, and review it quarterly based on results.

Brand & content

• Build a brand in a market where we're still unknown: executive thought leadership, POV content, case studies with real numbers, and memorable events.
• Lead a content engine that ranks in search, GEO, and LLMs, and keep brand consistency across everything Muttdata publishes.

Team leadership & operating model

• Lead and develop a senior team of specialists, each owning a domain with clear KPIs, and build an impact-based career path with People.
• Run Marketing with a clear cadence of goals, reviews, and dashboards, and represent Marketing in front of the CEO, CROs, and peer areas.
• Make AI part of how the team works, with humans validating every output.

What success looks like

First 90 days

Diagnose and align

• Clear view of what to keep or change; lead and attribution standards agreed with Sales; budget split by market approved; Marketing reporting in dashboards

6 months

Build the engine

Nurturing, ABM, and executive content running with steady cadence; brand baseline in place; each team member with clear KPIs

12 months

Strategic function

Marketing pipeline on plan and trusted by leadership; growing brand awareness in the US; an AI-enabled team that grows impact faster than headcount

Required Skills 💻

• 5–10+ years in B2B marketing, including 3–5 years leading a marketing function and a senior team.
• Track record in B2B technology, IT services, consulting, or SaaS, with complex solutions and long sales cycles.
• Proven ownership of a marketing budget and pipeline targets, with results you can walk us through in numbers.
• Experience defining lead and attribution models and Marketing–Sales processes, using HubSpot and funnel dashboards.
• Experience with ABM and with building a brand in a new market, including defending brand investment to leadership.
• Strong positioning and storytelling skills: able to turn technical expertise (Data, ML, AI) into a sharp point of view for executive buyers.
• Practical use of AI in marketing workflows, and the ability to lead a team through that change.
• Fluent English (written and spoken).

Nice to have

• Experience marketing to US enterprise buyers from a LATAM-based company.
• Experience marketing Data, AI, or cloud services, ideally in a technology consultancy.
• Experience with partner co-marketing programs (AWS, Databricks, Google Cloud, or similar).
• Experience with SEO, GEO, and content strategy for LLM visibility.

🎁 Perks

• Remote-first culture – work from anywhere! 🌍
• AWS & Databricks certifications fully covered 🚀
• Birthday off + an extra vacation week (Mutt Week! 🏖️)
• Referral bonuses – help us grow the team & get rewarded!
• Maslow: Monthly credits to spend in our benefits marketplace.
• ✈️🏝️ Annual Mutters' Trip – an unforgettable getaway with the team!
• 👶 Monthly Childcare Reimbursement – Because supporting families matters too