About the role
About the Role
Own end-to-end marketing for an AI platform serving the hospitality sector. This hands-on leadership role spans product marketing and demand generation, with a focus on building and testing effective marketing programs.
What You'll Do
- Develop product positioning and messaging, and build the marketing site with solutions pages for different customer segments.
- Create video content, use cases, webinars, blog posts, and other materials that communicate product value.
- Analyze competitors and conduct market research across hospitality and the broader AI landscape.
- Experiment with newsletters, podcasts, and influencer partnerships, and create design assets or collaborate with designers.
- Plan and execute field marketing campaigns, city activations, events, conferences, and relationship dinners.
- Develop thought leadership content for company leaders and amplify it across LinkedIn and other channels.
- Direct paid advertising, improve signup funnels, and build targeted lead generation programs.
- Measure campaign performance and optimize marketing through analytics and A/B testing.
What We're Looking For
- At least 5 years of marketing experience in B2B SaaS or AI, with ownership of campaigns from positioning through execution.
- Experience developing messaging for technical or complex products and producing content such as blog posts, case studies, video scripts, or use case materials.
- Hands-on experience with paid acquisition, conversion funnel optimization, and measurable campaign results.
- Experience spanning inbound marketing, including SEO and content, and outbound programs such as events, field marketing, and direct outreach.
- Background at a fast-growing technology company, with experience running multiple marketing experiments; relevant sectors may include AI, fintech, SaaS, cybersecurity, DevOps, or consumer technology.
- Strong market research, competitive analysis, analytics, and cross-channel campaign skills. Hospitality experience is not required.
- Senior marketing experience, with the ability to work independently and scale initiatives or a team as needed.
Compensation & Benefits
Base salary: $150,000 to $240,000 annually, plus 0.20% to 0.75% equity. Benefits include health insurance and a 401(k) match. Visa sponsorship is not available.
Location
On-site in San Francisco, California.