Head of Brand & B2B Marketing

About NewsBreak

Local life runs on local information. What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code.

Three platforms with one vision: powering local life. Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn.

Building for the long term. A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to Fast Company’s Best Workplaces for Innovators (2025) and Fortune’s Best Workplaces in the Bay Area™ (2026).

Everyone makes an impact. Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us.

Learn more at: NewsBreak, Nearby AI, NDot AI

The Role

This is a hands-on, 0→1 marketing role spanning brand strategy, product marketing, B2B marketing and consumer marketing. You'll own brand strategy and positioning across NewsBreak, NDot AI and Nearby AI, with a primary focus on B2B marketing for NDot AI and Nearby AI, and responsibility for B2C brand and consumer marketing for NewsBreak and Nearby AI. You'll translate that strategy into websites, product positioning, GTM materials, campaigns, content and thought leadership that drive awareness, customer acquisition and user growth.

You should be equally comfortable defining company and product positioning, developing B2B and B2C campaigns, writing compelling messaging and content, and personally driving key launches and marketing assets — while partnering closely with Product, GTM, PR/Comms and business leaders. This role is not primarily focused on performance marketing or paid user acquisition.

Location: Mountain View, CA

What You'll Do

• Build and own the brand and messaging architecture across NewsBreak, NDot AI and Nearby AI, with distinct audiences, value propositions, proof points and calls to action for each.
• Translate that architecture into websites and core GTM materials, including sales decks/one-pagers, launch messaging and reusable proof points.
• Build and manage a content calendar across all three businesses — customer stories, product launches, industry insights, executive content and events — and track what drives engagement and customer interest.
• Grow NewsBreak's consumer brand story around local life beyond news, carrying it consistently across the website, campaigns, PR/comms and other consumer-facing surfaces.
• Make NDot AI more visible and credible with publishers by turning customer results into case studies and proof points, improving the website and content, and tailoring materials for priority publisher segments.
• Build provider-facing B2B marketing for Nearby AI's home-services network alongside a consumer brand for homeowners, with positioning, campaigns and content that support trust, acquisition and partnerships.
• Support major launches, events, industry moments and PR/comms across all three businesses.
• Build a repeatable marketing engine and operating cadence — launches, campaigns, customer stories, thought leadership, sales enablement — that scales across multiple businesses without becoming a centralized bottleneck.
• Partner closely with Product, GTM, PR/Comms and business leaders to turn capabilities and customer outcomes into a clear external narrative.

Job Requirements

• Director/Senior Director-level experience in brand marketing, product marketing or B2B/platform marketing.
• A track record of owning positioning and category narrative, and personally driving major product or platform launches.
• Experience marketing business-facing products — to advertisers, publishers, creators, merchants, developers or enterprise customers — from inside a major consumer platform (e.g., Google/YouTube, Meta, Amazon/AWS, TikTok, Apple) or a dual-audience platform/marketplace (e.g., LinkedIn, Pinterest, Reddit, Spotify, DoorDash, Uber, Airbnb, Yelp, Nextdoor). Enterprise/platform marketing experience (e.g., Adobe, Salesforce, Snowflake, Databricks, Stripe, Shopify, Twilio/Segment, Cloudflare) also qualifies, ideally with some consumer or marketplace exposure.
• Hands-on ownership of messaging, website copy, sales collateral, campaigns and content — this is a builder role, not a strategy-only or agency-directing one.
• Experience working closely with Product, Sales/GTM and customers to shape go-to-market.
• Demonstrated ability to operate with a bias for action in a 0→1 or fast-changing environment, without full structure or resources in place.
• Exceptional written and verbal communication skills, with the executive presence to influence senior stakeholders.
• Deep B2B/product marketing expertise, combined with strong brand instincts and meaningful experience marketing to consumer audiences.
• Ability to work across both B2B and consumer marketing audiences.

Nice to Have

• Background in PR/comms, events or community-building, organic audience growth, or SEO.
• Experience in media/publishing, adtech/martech, AI or consumer-platform companies.
• Experience marketing across multiple brands, or combining B2B and consumer brand work.
• Comfort with AI-enabled content workflows.

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Annual Base Pay Range

$165,000—$250,000 USD

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