About the role
About Us
We're building the compliance operating system for a new era. Our mission is ambitious and global — bringing clarity and automation to one of the world's most complex and underserved domains. We are a founding team that has done this before, and we believe AI has created a once-in-a-generation opportunity to transform how companies understand, execute, and demonstrate compliance.
The Role
Few categories of this scale have yet to have their AI moment. Compliance is one of them. We have spent months under wraps building an ambitious product that will define this market. Now we are building out the initial commercial team to go capture it.
We have design partners and early customers eager to get their hands on the product, and real momentum behind us. Your job is to go out and win — finding, engaging, and closing the customers that will define what Freda becomes. In doing so, you will also play a pivotal role in shaping the go-to-market motion from the ground up, and the commercial playbook you help build will be foundational to how Freda grows.
What You'll Do
- Identify, engage, and close early customers across your market
- Work directly with the founding team to shape positioning, messaging, and sales motion
- Build trusted relationships with buyers and champions inside the right companies
- Feed sharp, grounded insight back into the product and go-to-market strategy
- Help establish the processes and habits that will define how Freda sells at scale
- Take initiative beyond your immediate sales remit — at this stage that sometimes means staying close to customers from first conversation through to onboarding and beyond
What We're Looking For
We believe great commercial talent comes from many places — tech sales, VC, consulting, law, and beyond. What matters more than your path is your judgment, your drive, and your ability to earn trust quickly.
- Genuine curiosity about the problem we're solving
- Strong commercial instincts: you qualify fast, communicate clearly, and close with conviction
- The ability to navigate a wide range of stakeholders with confidence and credibility
- Grit, ambition, and a desire to build
- Comfort operating without structure, and a desire to create it
- AI native in your approach and tool usage — you use AI and technology to move faster and do more, and you're always looking for a better way, creating leverage for yourself and the team
- Fluency in your local market and, where relevant, the language
- Proven track record from whichever environment you come from
From day one, you will have real ownership and immediate impact. We are still a small team and are only getting started. For those who thrive, there is no limit to how far you can grow — in role, scope, and impact.
Location
We have global ambitions from day one. We are hiring a commercial team to cover the Nordics, the UK, DACH, and France — and we are open to people working from our Stockholm office and traveling frequently, or being based in their local market.