Growth, CRM Analyst

About the Team

At Trendyol Growth, we align pricing, discount, and marketing strategies to drive sustainable and scalable growth. We work cross-functionally with teams like Product, Category, and Operations to uncover opportunities and deliver impact. With a strong learning culture and data-driven mindset, we grow together — as individuals and as a team.

About the Role

As a CRM Analyst at Trendyol, you will shape the journeys of millions of customers in a highly dynamic e-commerce ecosystem. You will build robust segments, design data-driven experiments, and optimize multi-channel communications to boost engagement and revenue. By leveraging advanced analytics and AI tools, you will streamline complex processes and translate behavioral insights into actionable CRM strategies that drive sustainable growth.

Responsibilities

• Customer Lifecycle & Segmentation: Analyze behavioral trends to identify opportunities for activation, retention, and reactivation. Build robust segments using purchase history and engagement signals.
• Campaign & Channel Evaluation: Measure the true impact of Push, Email, SMS, and In-App campaigns. Connect engagement metrics directly to conversion, revenue, and ROI.
• Experimentation: Design and analyze A/B/n tests and control groups to measure the incremental impact of offers, timing, and targeting strategies.
• Data & Automation (SQL/Python): Develop reliable datasets and automated dashboards. Partner with our AI tools to streamline recurring analytics tasks and validate outputs efficiently.
• Journey Optimization: Audit and enhance automated customer journeys, identifying gaps in targeting or communication frequency.
• Root-Cause Analysis: Investigate performance anomalies, distinguishing between genuine shifts in customer behavior and technical/data quality issues.
• Cross-Functional Impact: Translate complex data into clear, actionable recommendations. Work alongside Marketing, Product, and Commercial teams to drive these insights into execution.

Expected Qualifications

• Bachelor's or Master’s Degree from a reputable university preferably in Computer Science, Engineering, Management Information Systems or Business Analytics
• 2+ years of experience in CRM analytics, marketing analytics, growth, or customer analytics
• Strong technical stack: Advanced SQL skills and practical experience with Python for data analysis and automation
• Comfortable using AI tools in your day-to-day work, and excited about working alongside AI agents to solve real business problems
• Deep understanding of customer lifecycle marketing, personalization, and core CRM performance metrics.
• An evidence-driven mindset that comfortably challenges assumptions, tests ideas, and relies on data to prove what works
• Communication Skills - Excited to work with different functions within company, creative problem solver who thrives with ambiguity
• A high-agency, low-ego team player who adapts quickly to the fast-paced nature of e-commerce.
• Excellent written and verbal communication skills in English The experience range for this position is suitable for specialist/senior specialist and executive(non-team management) roles

What We Offer

• Hybrid working model with flexibility: a schedule that helps you find the right balance between flexibility and team bonding, including work-from-abroad opportunities and a summer working model.
• Customisable FlexBenefits budget: Adjust your daily meal allowance, choose your health insurance package (and extend it to your spouse or children), and pick from additional benefits like fuel support or Trendyol shopping credits.
• Well-being support: Access to location-based in-house doctors, as well as psychologist and dietitian support, and HPV vaccination provision.
• Personalised training allowance and learning opportunities: Use your annual budget for any training or conference of your choice, explore our Learning Management System (LMS) anytime, and join in-person learning sessions offered throughout the year.
• Responsibility from day one: Take full ownership from the start in a culture where every voice is heard and valued.
• A diverse, international team: Collaborate with global peers across our offices in Berlin, Amsterdam, Dubai, and beyond, in a startup-spirited and collaborative environment.
• Opportunities to grow with the best: Tackle meaningful challenges, develop through hands-on experience, and grow with the support of expert guidance and global mentoring.
• Meaningful connections beyond tasks: Be part of team rituals, events, and social activities that help us stay connected and inspired.

Take the Next Step

If this role excites you, apply today, we look forward to taking the next step with you.

Want to get to know the team better first? Explore our Career Website, LinkedIn, or YouTube to learn more about #LifeatTrendyol and how we work.