Graphic Designer (Digital)

About Lovepop

Lovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts. Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments with over $300m in lifetime sales ($30m+ annually). Lovepop consistently ranks in the top Google results for cards online, enjoys 29% national brand awareness in the category, and has helped its customers create over 65 million magical moments (30 million+ units sold). We live by our four values: engineering, hunger, magic, and connection. The opportunity ahead of us is large, exciting, and meaningful. We seek A+ talent to help us become the #1 online card destination in the US.

About the role

As Graphic Designer (Digital), your mission is to produce high-performing creative assets for

Lovepop’s digital marketing channels — primarily Email Marketing and Acquisition Ads

(Facebook, Instagram, TikTok) — while supporting PDP, storytelling, and packaging design as

needed.

Accountabilities

1. Email Marketing Assets (40-45% of time)

• Design weekly email campaigns: newsletters, promotional emails, automation flows (welcome series, abandoned cart, post-purchase)
• Ensure email assets are fully responsive across all devices (desktop, mobile, tablet)
• Adhere to Lovepop brand guidelines while optimizing for KPIs: Open Rate (OR), Click- through Rate (CTR), Conversion Rate (CVR)
• Collaborate with the Email Marketing Specialist on A/B testing of thumbnails, subject visuals, and CTA designs

1. Acquisition Marketing Creatives (35-40% of time)

• Design ad creatives for Facebook, Instagram, and TikTok (static + carousel + simple motion)
• Produce multiple variations per campaign for A/B testing (5-10 versions/campaign)
• Track performance data and iterate based on insights from the Performance Marketing team
• Maintain regular creative refresh cycles to combat creative fatigue

1. PDP & Storytelling Pages Support (10-15% of time)

• Support design of Product Detail Page visuals and landing pages as needed
• Create storytelling assets in partnership with Marketing and Content teams

1. Packaging & Catalog Support (5-10% of time)

• Backup for the Graphic Designer (SAS/Print) on packaging or catalog production when needed
• Ensure brand consistency between digital and print assets

Qualifications

• 1-3 years of graphic design experience in e-commerce, agency, or brand environments (B2C preferred)
• Strong proficiency in Adobe Suite: Photoshop, Illustrator, InDesign
• Strong proficiency in Figma for collaborative design and prototyping
• Portfolio demonstrating clear capability in email design and performance marketing creatives
• Basic understanding of performance metrics (CTR, CVR, ROAS) and how design impacts them
• Strong English reading and writing skills to collaborate with our Boston team

Strong Plus

• Hands-on experience with AI & automation tools in workflow: Magnific, Adobe Firefly, N8N, or equivalent — as we are actively building an AI-driven workflow
• Experience working with international brands or the US market
• Basic motion design capability (After Effects, Canva motion, or CapCut)
• Aesthetic sensibility for paper art, craft, or lifestyle/gifting brands
• Mentoring potential (with growth path to Senior Designer in Phase 2)

Lovepop Values

Engineering: Curiosity to discover how the world works

Hunger: Desire to take on more than is expected

Magic: Delivering unexpected experiences

Connection: Building relationships with each other

Lovepop Operating Philosophies

A+ talent loves working with A+ talent. A+ talent delivers 10x outcomes.

Growth mindset. We believe people develop over time, that capability increases through belief and hard work. Most increases in productivity come from leveling up and applying more leverage and focus over time rather than by applying more resources or hours.

The team I’m on is more important than the team I lead. From Patrick Lencioni’s “The Advantage”: leaders need to put their working team’s objectives ahead of the objectives of the team they themselves lead for an organization to be effective.

Executive leadership team commitments: We value our time together, Create a safe space, Get everything on the table, Make clean agreements, Set the standard.