Graduate Admissions Counselor

OFFICIAL JOB TITLE: Graduate Admissions Counselor

DIVISION: Enrollment Management

DEPARTMENT: Graduate Admissions

UNION: ESU CAT: 13

FLSA STATUS: Exempt

REPORTS TO: Director of Graduate Admissions

SUPERVISES: May provide functional supervision of clerical and/or up to three student employees

SUMMARY PURPOSE OF POSITION: The Graduate Admissions Counselor supports the University’s graduate enrollment goals through the development and implementation of recruitment, outreach, and yield strategies designed to attract, engage, and enroll prospective graduate students. The position represents the University to prospective students and external partners, provides individualized guidance throughout the recruitment and admissions process, and develops relationships that increase awareness of UMass Dartmouth’s graduate programs and educational opportunities.

In carrying out these responsibilities, the incumbent follows the University’s best practices to build and/or support student academic success and retention and assist in meeting strategic objectives for persistent and timely graduation of all the student population.

EXAMPLES OF PRIMARY DUTIES AND RESPONSIBILITIES

Recruitment & Outreach

• Implements recruitment and yield strategies and contributes to the development of recruitment initiatives designed to support graduate enrollment goals
• Coordinates and represents the University at graduate fairs, college fairs, corporate partner events, alumni events, and off-campus recruitment programs; extensive travel required during peak recruitment seasons
• Counsels prospective graduate students regarding academic program options, admissions requirements, application procedures, accelerated pathways, enrollment processes, and relevant University resources, providing individualized guidance from initial inquiry through enrollment
• Maintains ongoing communication with prospective students through email, phone, virtual meetings, and CRM systems
• Manages an assigned portfolio of graduate programs, prospective students, recruitment territories, and/or recruitment initiatives, maintaining consistent engagement with prospects throughout the enrollment funnel

Campus Engagement & Partnerships

• Coordinates and manages graduate campus visits, information sessions, open houses, accepted student events, and virtual programming
• Collaborates with academic and administrative departments both on campus and off campus groups (to align recruitment strategies with program goals and coordinate recruitment events
• Develops and maintains recruitment relationships with colleges and universities, alumni, community organizations, professional associations, corporate partners, and other external constituencies to expand graduate recruitment opportunities
• Serves as a liaison with on-campus offices to assist with recruitment efforts (i.e. Veteran Affairs to assist veteran and military-affiliated graduate students)
• Collaborates with Marketing and Admissions staff to support recruitment campaigns and promotional materials.

CRM & Administrative Operations

• Maintains recruitment and event calendars in the CRM system, including event logistics, attendance tracking, and follow-up communications
• Tracks and analyzes student engagement and recruitment outcomes and prepares reports to support enrollment planning and decision-making
• Develops and implements effective messages using the University’s Customer Relationship Management (CRM) system
• Performs administrative functions related to graduate recruitment and admissions, including monitoring application completeness and timeliness, following up on missing requirements, maintaining databases and reports, coordinating with academic and administrative departments, and tracking outstanding applications with GPDs (Graduate Program Directors)
• Reviews and evaluates application materials in accordance with established University and program admission criteria and provides recommendations or preliminary assessments, as appropriate, in support of the admissions decision process
• Performs other job-related duties and responsibilities that may be assigned and/or the job description changed periodically to reflect changing organization needs

MINIMUM QUALIFICATIONS

• EDUCATION: Bachelor’s degree
• EXPERIENCE: Demonstrated (3 years) of professional experience in college or university admissions, recruitment, enrollment management, higher education outreach, sales, marketing, or a closely related field.
• OTHER:
• Frequent early morning, evening, and weekend hours
• Extensive travel to off-campus locations and throughout the United States
• Possession of a valid driver’s license and access to a reliable vehicle

PREFERRED QUALIFICATIONS

• Previous sales or marketing experience
• Knowledge of Slate CRM
• Experience advocating for underrepresented student populations

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED

• Ability to organize, prioritize, and manage multiple responsibilities in a fast-paced environment
• Ability to exercise sound judgment, discretion, and maintain confidentiality
• Strong problem-solving and analytical skills
• Proficiency with standard office software applications (e.g., Microsoft Office Suite or equivalent)
• Commitment to supporting a diverse, inclusive, and respectful campus environment
• Excellent interpersonal, organizational, writing, and public speaking skills
• Demonstrated proficiency using contemporary technological marketing applications including social networking media
• Familiarity with CRM systems and data tracking tools
• Ability to work independently under general guidance
• Ability to use computer software packages including word processing, spreadsheets/databases and to work with comprehensive student information systems
• Ability to understand and communicate University policies and procedures
• Ability to critically review and evaluate admissions applications and apply established admissions criteria consistently and appropriately

SALARY: $66,500 - $83,000

UMass Dartmouth offers exciting benefits such as:

• 75% Employer-Paid Health Insurance
• Flexible Spending Accounts
• Life Insurance
• Long-Term Disability
• State Pension Retirement Plan
• Optional Retirement Savings Plans
• Tuition Credit (Employee, Spouse, & Dependents)
• Twelve (12) paid holidays
• Paid personal, vacation, and sick time
• And More!

Benefits for ESU Union: ESU

Applicants must be authorized for permanent employment in the United States. Employment-based visa sponsorship is not available.

To apply, please submit a letter of interest, a current resume, and the contact information for three professional references.

The deadline for early consideration of internal ESU applicants is November 13, 2026.

The review of applications will be ongoing until the position is filled.