General Manager, Philippines

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

We are looking for a General Manager to lead Coins.ph in the Philippines. As the country head, you will own the local business end to end: setting and delivering the growth strategy, accountable for the P&L, and representing Coins.ph to the BSP, the SEC, and the wider government and policy community. You will be the face of the company in the market and a key voice in how the Philippines' digital asset and fintech landscape develops.

This role suits a senior, well-networked leader from a digital bank, fintech, or regulated financial institution who is comfortable operating in a high-growth, fast-moving environment, and who can combine commercial ownership with credibility in front of regulators.

Key Responsibilities

Country Leadership & Strategy

• Own the Philippines business plan and P&L, setting targets and delivering revenue, growth, and profitability goals across consumer, merchant, and institutional segments.
• Lead and develop the local leadership team and the Philippines organization, building a high-performance, compliance-first culture.
• Work with Group leadership, Product, and Engineering to shape the product roadmap around local market needs, regulatory developments, and competitive moves.
• Assess and develop new product and partnership opportunities that deliver significant, long-term revenue potential.

Regulatory & Government Relations

• Act as the primary point of contact with the BSP and the SEC, managing all regulatory interactions, inquiries, examinations, and compliance-related engagements.
• Serve as the main window for all Government Relations (GR) matters, overseeing and resolving GR-related cases across relevant agencies such as the AMLC, the National Privacy Commission, and the BIR.
• Build and maintain strong relationships with senior officials, policymakers, and industry bodies, and represent Coins.ph in consultations on emerging digital asset and payments regulation.
• Partner closely with the Chief Compliance Officer, Legal, and Risk to ensure the business operates within regulatory requirements and licensing conditions at all times.

Partnerships & Business Development

• Build and grow strategic relationships with banks, digital banks, fintechs, payment providers, and institutional clients to expand Coins.ph's reach and product offering.
• Develop and execute a go-to-market strategy for institutional and B2B clients in line with business plan targets, increasing wallet share and client satisfaction for existing relationships.
• Represent the interests of clients and partners within the broader Coins and AsiaNext ecosystem.

Brand & Market Presence

• Act as the public face of Coins.ph in the Philippines, speaking at industry events, media engagements, and community activities to strengthen the company's presence and credibility.
• Brainstorm and champion new, creative growth strategies that deepen trust and adoption among Filipino users.
• The role involves travel for regulator and stakeholder meetings, regional roadshows, and Group alignment sessions.

Qualifications

Experience

• More than 12 years of experience in financial services, with at least 5 years in a senior leadership role carrying P&L or business-unit accountability.
• Background in a digital bank, fintech, e-money or payments company, or a BSP-regulated financial institution; experience in a high-growth, entrepreneurial environment is strongly preferred.
• Demonstrated track record of managing regulator relationships, ideally including direct engagement with the BSP, the SEC, or the AMLC.
• Established relationships with government, regulators, industry associations, and senior decision-makers in the Philippines' financial sector.
• Experience in institutional sales, business development, or partnerships with banks and financial institutions.

Knowledge

• Strong understanding of the Philippine regulatory landscape for banks, e-money issuers, and virtual asset service providers, including BSP and AMLA requirements.
• Understanding of crypto-currencies, digital exchanges, blockchain, and digital assets; deep crypto expertise is an advantage but not required.
• Broad understanding of payments, digital banking, and retail and institutional financial products.

Skills & Attributes

• Proven ability to lead, inspire, and develop teams across multiple functions.
• Excellent communication and stakeholder management skills, with the credibility to represent the company with regulators, government, and the media.
• Ability to craft a clear narrative around a broad portfolio of solutions to meet customer and partner objectives.
• Hands-on, self-starter mentality with a hunter mindset, comfortable operating with autonomy and building from the ground up.
• Sound judgment, integrity, and a strong ethical compass in a regulated environment.

Join the Coins Team Now!

Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.

Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.

A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.